William Wood · Microbrand · United Kingdom
William Wood Valiant
- Seiko NH35A
- 41 mm × 15.5 mm
- Sapphire crystal
- 100 m water resistance
Where to buy
- William Wood (The Red Watch)Worldwide
- William Wood (The Blue Watch)Worldwide
- William Wood (The Green Watch)Worldwide
- William Wood (The Black Watch)Worldwide
- William Wood (The White Watch)Worldwide
- William Wood (Fire Watch)Worldwide
- William Wood (Extinguisher Watch)Worldwide
- William Wood (Never Forget)Worldwide
- William Wood (Great Fire of London)Worldwide
- William Wood (Big Red Fire Engine)Worldwide
- William Wood (South Australian Country Fire Service)Worldwide
- William Wood (Red Knights International Motorcycle Club)Worldwide
- William Wood (West Yorkshire Fire and Rescue Service)Worldwide
- William Wood (London Fire Brigade)Worldwide
- William Wood (Melbourne Fire Brigade)Worldwide
- William Wood (Kent Fire & Rescue Service)Worldwide
- William Wood (Tyne and Wear Fire and Rescue Service 50th Anniversary)Worldwide
- William Wood (Fire Brigades Union)Worldwide
- William Wood (FDNY Bravest)Worldwide
- William Wood (National Fallen Firefighters Foundation)Worldwide
- William Wood (International Association of Fire Fighters)Worldwide
- William Wood (International Association of Fire Chiefs)Worldwide
- William Wood (Canadian Association of Fire Chiefs)Worldwide
- William Wood (Worshipful Company of Firefighters)Worldwide
- William Wood (Hollywood Fire Rescue Centennial)Worldwide
Movement
- Caliber
- Seiko NH35A
- Type
- Automatic
- Tier
- Entry
- Complications
- Date
- Frequency
- 21,600 bph
- Power reserve
- 41 h
- Hacking
- Yes
- Accuracy (factory)
- -20 / +40 s/day
Case
- Diameter
- 41 mm
- Lug to lug
- 49 mm
- Thickness
- 15.5 mm
- Lug width
- 20 mm
- Material
- Steel (316L)
- Hardening
- —
- Water resistance
- 100 m
- Crown
- Screw-down
- Case back
- —
- Bezel
- Unidirectional, aluminum insert, lumed
- Finishing
- Brushed sides and lugs
Crystal & dial
- Crystal
- Sapphire
- Shape
- Double-domed
- Anti-reflective
- Both sides
- Lume
- Super-LumiNova C3
Bracelet
- Bracelet
- Not offered
Straps
- Strap 1
- Other, quick release, Upcycled fire hose on a silicone back, in red, black, yellow, blue, green, orange, purple or racing green
- Strap 2
- Other, quick release, Fire gear strap made from upcycled firefighter kit fabric
Weight
- Head only
- —
- On bracelet
- —
- On strap
- —
Prices
| Variant | Configuration | Type | Price | USD | As of | Source |
|---|---|---|---|---|---|---|
| The Red Watch | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| The Blue Watch | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| The Green Watch | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| The Black Watch | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| The White Watch | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| Fire Watch | — | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Extinguisher Watch | — | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Never Forget | — | Msrp | 1,100 GBPincl. VAT | $1,466 | 2026-10-24 | link |
| Great Fire of London | — | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Big Red Fire Engine | — | Msrp | 895 GBPincl. VAT | $1,193 | 2026-10-24 | link |
| South Australian Country Fire Service | — | Msrp | 895 GBPincl. VAT | $1,193 | 2026-10-24 | link |
| Red Knights International Motorcycle Club | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| West Yorkshire Fire and Rescue Service | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| London Fire Brigade | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| Melbourne Fire Brigade | — | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Kent Fire & Rescue Service | — | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Tyne and Wear Fire and Rescue Service 50th Anniversary | — | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Fire Brigades Union | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| FDNY Bravest | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| National Fallen Firefighters Foundation | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| International Association of Fire Fighters | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| International Association of Fire Chiefs | Red Valiant | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| International Association of Fire Chiefs | Orange Fire Watch | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| International Association of Fire Chiefs | White Extinguisher Watch | Msrp | 995 GBPincl. VAT | $1,326 | 2026-10-24 | link |
| Canadian Association of Fire Chiefs | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-24 | link |
| Worshipful Company of Firefighters | — | Msrp | 895 GBPincl. VAT | $1,193 | 2026-10-24 | link |
| Hollywood Fire Rescue Centennial | — | Msrp | 820 GBPincl. VAT | $1,093 | 2026-10-31 | link |
Variants
| Name | Dial | Bezel | Status |
|---|---|---|---|
| The Red Watch | black | red aluminium | In production |
| The Blue Watch | blue | blue aluminium | In production |
| The Green Watch | green | green aluminium | In production |
| The Black Watch | black | black aluminium | In production |
| The White Watch | cream | black aluminium with gold-tone markers | In production |
| Fire Watch | layered orange flame | stainless steel with orange markers | In production |
| Extinguisher Watch | pearlescent white foam texture | stainless steel with silver markers | In production |
| Never Forget | blue with moulded New York skyline | blue aluminium | Pre-order |
| Great Fire of London | silver Big Ben clock face | black aluminium with gold-tone markers | Unknown |
| Big Red Fire Engine | red and white with Australian fire-engine chequer print | white and red, printed to match the dial | Limited (300) |
| South Australian Country Fire Service | red and white with Australian fire-engine chequer print | white and red, printed to match the dial | Unknown |
| Red Knights International Motorcycle Club | black | red aluminium | Unknown |
| West Yorkshire Fire and Rescue Service | black | red aluminium | In production |
| London Fire Brigade | red, blue, black, white or green Valiant dial (buyer's choice) | — | In production |
| Melbourne Fire Brigade | orange flame (Fire Watch) or white foam (Extinguisher Watch) dial (buyer's choice) | — | In production |
| Kent Fire & Rescue Service | orange flame (Fire Watch) or white foam (Extinguisher Watch) dial (buyer's choice) | — | Unknown |
| Tyne and Wear Fire and Rescue Service 50th Anniversary | orange flame (Fire Watch) or white foam (Extinguisher Watch) dial (buyer's choice) | — | Unknown |
| Fire Brigades Union | red, blue, black, white or green Valiant dial (buyer's choice) | — | Unknown |
| FDNY Bravest | red, blue or white Valiant dial (buyer's choice) | — | Limited |
| National Fallen Firefighters Foundation | red, blue, black, white or green Valiant dial (buyer's choice) | — | Limited |
| International Association of Fire Fighters | red, blue, black, white or green Valiant dial (buyer's choice) | — | Limited |
| International Association of Fire Chiefs | red Valiant, orange Fire Watch or white Extinguisher Watch dial (buyer's choice) | — | In production |
| Canadian Association of Fire Chiefs | black | red aluminium | Unknown |
| Worshipful Company of Firefighters | black | red aluminium | Limited |
| Hollywood Fire Rescue Centennial | red, blue, black, white or green Valiant dial (buyer's choice) | — | Unknown |
About this entry
87% of key specs known. Missing: weight, hardening.
William Wood's core dive-style collection (store product type and collection "Valiant Collection"); the five core editions are named after UK fire-service shift patterns. Brand specs (core-edition pages): 41mm, 15mm thick or 15.5mm including the raised double-domed sapphire, 49mm lug to lug, 20mm lugs, 316L steel with brushed sides and lugs, unidirectional aluminium bezel with a strong click, laser-engraved caseback markings, TMI NH35 with date at 3 (TMI tolerance -20/+40 s/day, 41h), matte curved sandwich dial with cut-out indices over a green C3 Super- LumiNova layer, fire-bell seconds hand, fire-engine chequer seconds track, blue-tinted sapphire (the commemorative pages say double-sided AR), 100m. The crown is steel with a brass inset made from a 100-year-old British firefighter's helmet; Watch Report's 2021 hands-on says it screws down and lists a lumed 12 o'clock bezel dot. Thickness conflict: the commemorative-edition pages give 15mm, 16mm including the double-domed glass, and Watch Report lists 16mm; this file follows the 15.5mm on the brand's current core-edition pages. The Fire Watch and Extinguisher Watch (store collection "Fire Extinguisher Collection") share the case and movement but have layered textured dials and a stainless steel bezel (their spec text copies the aluminium-bezel line; the page summaries and photos show steel). Never Forget (25 years since 9/11; batch 1 sold out, batch 2 on pre-order for delivery 18 January 2027) has a black-plated case, a moulded New York skyline dial with lumed light beams and a pressed skyline caseback with a 9.11 cut-out. Great Fire of London has a £2 Great Fire of London coin under glass in the caseback. Big Red Fire Engine, made with comedian Adam Hills, is limited to 300 (the page says the first 100 were in stock and 200 on pre-order) and shares its Australian fire-engine dial and bezel print with the South Australian Country Fire Service watch. The fire-service and association editions are the core editions or the Fire/Extinguisher Watch with the organisation's crest on a pressed, printed or exhibition caseback; their listings offer the dials named in dial_color, and the single-dial ones are recorded from their photos. The brand calls the FDNY, NFFF, IAFF and Worshipful Company (35th anniversary) pieces limited editions but gives no numbers. Most were made to order with 4-week to 3-month build times; editions marked unknown were sold out on the review date. The IAFC listing says its GBP price follows the USD/CAD exchange rate daily. The Hollywood Fire Rescue Centennial listing (delivered June 2024) was added in review; the store import had not drafted it. Every listing offers upcycled fire-hose straps in several colours or a fire-gear strap at the same price, all 20mm quick-release. Product texts still mention a steel bracelet with extra links, but the FAQ says the bracelets are discontinued. Watch Report also mentions a Sellita SW200 version announced for late 2021, which is not on the store. No weight published. Prices are the store's GBP prices; the product pages show the same figures.
Last verified: 2026-10-31. Edit or correct this entry.
Sources
- William Wood Watches, The Red Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, The Blue Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, The Green Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, The Black Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, The White Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Fire Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Extinguisher Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Never Forget Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Great Fire Of London product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Big Red Fire Engine product page and store data (.json) accessed 2026-10-31
- William Wood Watches, South Australian Country Fire Service Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Red Knights International Motorcycle Club Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, West Yorkshire Fire and Rescue Service Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, London Fire Brigade Commemorative Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Melbourne Fire Brigade Commemorative Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Kent Fire & Rescue Service Commemorative Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Tyne and Wear Fire and Rescue Service 50th Anniversary Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Fire Brigades Union Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, New York Fire Department Bravest Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, National Fallen Firefighters Foundation Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, International Association of Fire Fighters Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, International Association of Fire Chiefs Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Canadian Association of Fire Chiefs Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, The Worshipful Company Of Firefighters Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, Hollywood Fire Rescue Centennial Watch product page and store data (.json) accessed 2026-10-31
- William Wood Watches, FAQs (bracelets discontinued, limited editions) accessed 2026-10-31
- Watch Report, William Wood Valiant Hands-On Review (May 2021) accessed 2026-10-31













