Top brands

Brands ranked by how often watch enthusiasts post about them on Reddit: of every 1,000 posts, how many name the brand. It measures attention, not quality or value; a brand with one viral release can outrank a steady favourite.

Share of Reddit posts (titles and text, not comments) that name the brand, per 1,000 posts, averaged over the subreddits below so each community counts equally. Trend is the brand's share in the last 90 days divided by its share over the whole window (above 1 means rising), from the subreddits read over more than 3 months. Read from r/MicroBrandWatches since 2025-10-24, r/ChineseWatches since 2025-10-24, r/Watches since 2026-04-25, r/WatchExchange since 2026-08-24. Updated 2026-10-24.

#	Brand	Type	Per 1,000 posts	Posts	Upvotes	Trend	Models	From
1	San Martin	Factory brand	24.27	1807	52076	steady	263	$118
2	Watchdives	Factory brand	17.83	1325	37037	steady	87	$74
3	Addiesdive	Factory brand	15.11	1129	24641	steady	159	$35
4	Traska	Microbrand	10.8	856	25210	steady	12	$630
5	Christopher Ward	Microbrand	10.27	1268	23688	steady	28	$825
6	Militado	Factory brand	8.36	632	15142	steady	51	$37
7	Baltany	Factory brand	7.81	580	21154	steady	0	—
8	Pagani Design	Factory brand	7.75	580	7570	steady	147	$47
9	Baltic	Microbrand	6.13	612	18844	steady	4	$432
10	Farer	Microbrand	5.64	471	16578	steady	14	$1,393
11	Zelos	Microbrand	4.89	424	5168	steady	146	$269
12	Steeldive	Factory brand	4.34	314	6326	steady	4	$123
13	Lorier	Microbrand	4.3	367	8908	steady	4	$699
14	KUOE	Microbrand	4.06	388	12140	cooling ×0.73	12	$269
15	Islander	Microbrand	3.99	393	9419	steady	93	$179
16	Seestern	Factory brand	3.55	261	6378	steady	12	$120
17	echo/neutra	Microbrand	2.94	239	11816	steady	11	$775
18	Nodus	Microbrand	2.84	219	5912	cooling ×0.76	15	$525
19	Brew	Microbrand	2.84	269	5773	steady	5	$375
20	Octopus Kraken	Factory brand	2.71	201	6788	rising ×1.31	0	—
21	Cadisen	Factory brand	2.71	201	4526	steady	117	$21
22	Vaer	Microbrand	2.69	310	3607	steady	36	$179
23	Studio Underd0g	Microbrand	2.65	261	7726	steady	4	$800
24	MAEN	Microbrand	2.62	234	5889	steady	5	$718
25	Serica	Microbrand	2.55	246	7994	cooling ×0.75	0	—
26	Trafford	Microbrand	2.2	154	7670	cooling ×0.8	6	$499
27	Merkur	Factory brand	2	146	3871	cooling ×0.69	2	$274
28	Kiwame Tokyo	Microbrand	1.91	173	7061	rising ×1.61	5	$535
29	Héron	Microbrand	1.76	125	4143	rising ×1.33	5	$590
30	Heimdallr	Factory brand	1.76	125	2782	steady	15	$135
31	Timefactors	Microbrand	1.65	167	3638	rising ×1.3	37	$300
32	Unimatic	Microbrand	1.54	143	4518	steady	39	$483
33	Kurono Tokyo	Microbrand	1.5	156	5363	rising ×1.33	4	$1,850
34	Tactical Frog	Factory brand	1.41	103	2413	steady	11	$124
35	Beaucroft	Microbrand	1.26	85	3458	rising ×1.28	7	$499
36	Monta	Microbrand	1.23	120	2049	rising ×1.27	7	$1,850
37	Mr Jones Watches	Microbrand	1.03	120	7850	steady	42	$220
38	MKII	Microbrand	0.98	82	1537	cooling ×0.8	17	$595
39	Furlan Marri	Microbrand	0.94	81	2216	steady	8	$558
40	Marloe	Microbrand	0.94	65	1821	cooling ×0.68	6	$399
41	MING	Microbrand	0.93	111	8024	steady	0	—
42	Wise	Microbrand	0.91	72	1600	steady	18	$495
43	Cincinnati Watch Company	Microbrand	0.9	64	2169	cooling ×0.65	45	$325
44	Halios	Microbrand	0.88	78	1296	cooling ×0.63	3	$765
45	Thorn	Factory brand	0.85	59	1392	cooling ×0.62	48	$70
46	Straum	Microbrand	0.77	71	1868	steady	6	$900
47	Tusenö	Microbrand	0.67	55	1180	cooling ×0.58	8	$394
48	anOrdain	Microbrand	0.66	75	5311	steady	19	$1,250
49	Ocean Crawler	Microbrand	0.58	39	683	steady	24	$949
50	Aquatico	Factory brand	0.57	47	430	rising ×3.01	38	$299
51	DuFrane	Microbrand	0.56	41	1030	steady	9	$899
52	Dryden	Microbrand	0.56	41	693	steady	7	$279
53	Atelier Wen	Microbrand	0.54	56	1477	steady	6	$694
54	Direnzo	Microbrand	0.54	42	787	rising ×1.75	0	—
55	Isotope	Microbrand	0.52	40	1969	cooling ×0.76	13	$505
56	Tsao Baltimore	Microbrand	0.47	40	1160	rising ×1.36	20	$350
57	KEASO	Factory brand	0.39	29	462	rising ×1.88	1	$85
58	Lüm-Tec	Microbrand	0.38	29	361	steady	24	$495
59	Bausele	Microbrand	0.35	27	471	steady	4	$650
60	Paulin	Microbrand	0.32	27	1248	rising ×1.54	6	$600
61	ELKA	Microbrand	0.31	29	550	cooling ×0.74	5	$1,902
62	Fears	Microbrand	0.29	38	904	rising ×1.39	24	$537
63	Astor+Banks	Microbrand	0.27	23	616	cooling ×0.66	9	$575
64	Autodromo	Microbrand	0.26	26	549	rising ×1.25	2	$450
65	Oak & Oscar	Microbrand	0.25	24	257	steady	11	$1,550
66	Pinion	Microbrand	0.23	27	1378	rising ×1.44	0	—
67	Bernhardt	Microbrand	0.23	20	434	rising ×1.41	15	$399
68	Wren	Microbrand	0.23	17	284	steady	2	$1,595
69	Orion Watches	Microbrand	0.23	21	154	cooling ×0.71	6	$725
70	Elliot Brown	Microbrand	0.21	25	402	cooling ×0.48	13	$500
71	Selten	Microbrand	0.19	14	711	steady	6	$699
72	Jacques Bianchi	Microbrand	0.19	17	306	cooling ×0.16	5	$1,083
73	Anicorn	Microbrand	0.18	18	267	steady	20	$195
74	Arken	Microbrand	0.18	13	247	—	1	$840
75	Draken	Microbrand	0.18	16	108	rising ×1.36	7	$396
76	Von Doren	Microbrand	0.17	13	184	rising ×2.47	0	—
77	Geckota	Microbrand	0.17	15	130	steady	13	$399
78	Lōcī	Microbrand	0.16	19	2210	steady	2	$595
79	Santurce Collection	Microbrand	0.16	12	207	rising ×1.89	9	$440
80	Decima	Microbrand	0.15	9	186	—	0	—
81	Raven	Microbrand	0.14	10	258	—	8	$450
82	Imperial Watch Co.	Microbrand	0.13	9	107	—	3	$450
83	Prevail	Microbrand	0.13	10	81	—	2	$275
84	Synchron	Microbrand	0.12	19	370	rising ×1.89	4	$1,290
85	JS Watch Co. Reykjavik	Microbrand	0.12	13	284	rising ×1.95	7	$2,440
86	Undone	Microbrand	0.12	10	130	—	38	$129
87	Tool Watch Co.	Microbrand	0.11	7	161	—	1	$595
88	March LA.B	Microbrand	0.1	10	603	cooling ×0.23	32	$724
89	Hemel	Microbrand	0.1	9	449	—	7	$200
90	Ocean To Orbit	Microbrand	0.1	6	246	—	2	$995
91	Crepas	Microbrand	0.1	8	95	—	0	—
92	Bohen	Microbrand	0.1	9	42	—	0	—
93	Weiss	Microbrand	0.09	11	122	—	3	$3,250
94	Pook Watches	Microbrand	0.09	6	54	—	15	$201
95	Feynman	Microbrand	0.09	6	36	—	6	$573
96	Mercer	Microbrand	0.09	7	19	—	4	$229
97	Bravur	Microbrand	0.08	11	378	cooling ×0.21	6	$995
98	Viribus Unitis	Microbrand	0.08	8	271	—	26	$525
99	Alkin	Microbrand	0.08	5	60	—	0	—
100	Signum	Microbrand	0.07	6	46	—	0	—
101	Detroit Watch Company	Microbrand	0.07	10	32	cooling ×0.23	0	—
102	Celeste Watch Company	Microbrand	0.06	5	118	—	0	—
103	Vasco	Microbrand	0.06	6	47	—	0	—
104	Vertex	Microbrand	0.06	5	41	—	0	—
105	Waldhoff	Microbrand	0.06	6	16	—	0	—
106	Atelier Caradant	Microbrand	0.05	3	721	—	0	—
107	William Wood	Microbrand	0.05	4	198	—	0	—
108	Eska	Microbrand	0.05	6	71	—	0	—
109	Aevig	Microbrand	0.05	4	59	—	0	—
110	Galvin Watch Company	Microbrand	0.05	3	59	—	0	—
111	Magrette	Microbrand	0.05	4	27	—	0	—
112	Visitor	Microbrand	0.05	6	16	—	0	—
113	E.C. Andersson	Microbrand	0.04	3	238	—	0	—
114	Defakto	Microbrand	0.04	3	121	—	0	—
115	Arcanaut	Microbrand	0.04	4	21	—	0	—
116	Ianos	Microbrand	0.04	4	7	—	0	—
117	Vortic	Microbrand	0.04	3	6	—	5	$2,500
118	Carlingue	Microbrand	0.04	3	5	—	0	—
119	Lebois & Co	Microbrand	0.03	8	344	—	0	—
120	Tourby	Microbrand	0.03	3	55	—	0	—
121	Seals	Microbrand	0.03	2	23	—	0	—
122	G. Gerlach	Microbrand	0.03	4	15	—	0	—
123	Carpenter	Microbrand	0.03	2	8	—	0	—
124	Vratislavia Conceptum	Microbrand	0.02	2	117	—	0	—
125	Laventure	Microbrand	0.02	5	80	—	0	—
126	Schofield	Microbrand	0.02	2	71	—	8	$2,919
127	TACS	Microbrand	0.02	3	59	—	0	—
128	Balticus	Microbrand	0.02	2	17	—	0	—
129	PALMOS	Microbrand	0.02	1	17	—	0	—
130	S.U.F Helsinki	Microbrand	0.02	3	5	—	0	—
131	Colomer & Sons	Microbrand	0.02	1	1	—	0	—
132	York & Front	Microbrand	0.02	1	1	—	0	—
133	Greg Stevens Design	Microbrand	0.02	2	0	—	0	—
134	Nicholas Hacko	Microbrand	0.02	1	0	—	0	—
135	Tempore Lux	Microbrand	0	1	8	—	0	—
136	POLPORA	Microbrand	0	1	2	—	0	—