William Wood · Microbrand · United Kingdom

William Wood Fire Exit

In production · Sport

From $1,993
  • Sellita SW220-1
  • 41 mm × 13.5 mm
  • Sapphire crystal
  • 100 m water resistance

Movement

Type
Automatic
Tier
Upper
Complications
Date, Day
Frequency
28,800 bph
Power reserve
41 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
41 mm
Lug to lug
49.5 mm
Thickness
13.5 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
—
Case back
—
Bezel
Unidirectional, other insert, lumed
Colour coating
Brushed dark gunmetal grey finish

Crystal & dial

Crystal
Sapphire
Shape
Domed
Anti-reflective
Yes (side not stated)
Lume
Super-LumiNova C1

Bracelet

Bracelet
Not offered

Straps

Strap 1
Other, quick release, Racing green fire hose sewn into a rubber mould, with a lumed fire-exit-arrow buckle; other fire-hose colours or a fire gear strap at the same price

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Fire Exit—Msrp1,495 GBPincl. VAT$1,9932026-10-24link
Special US Version—Msrp1,495 GBPincl. VAT$1,9932026-10-24link

Variants

NameDialBezelStatus
Fire Exitgreen glass over a lumed day discglass, green with lumed markersPre-order
Special US Versionwhite and red glass over a lumed day discglass, white and redLimited (1)

About this entry

80% of key specs known. Missing: weight, hardening, crown.

Designed with Max Resnick (store collection "Fire Exit Collection"). Brand specs: 41mm, 13.5mm thickness (the page doesn't say whether the domed sapphire is included), 49.5mm lug to lug, 20mm lugs, 316L steel finished in brushed dark gunmetal grey, unidirectional glass bezel with printed lume, screw-down caseback with a fire-exit-door window onto a rotating running-man disc, Swiss Sellita SW220 day-date automatic (the page puts day and date at 4; the day is shown by a C1-lumed fire-exit-man disc seen through the glass dial), blue-tinted AR sapphire, C1 Super-LumiNova on indices, hands, logo, bezel, caseback and buckle, 100m, fire-exit-sign presentation box. The page quotes a 41h power reserve (Sellita: 38h minimum, 41h typical). The main edition was on pre-order for November delivery. The Special US Version was a one-of-one with a US fire-exit-sign white/red glass dial, red lume and a red London Fire Brigade fire-hose strap, auctioned for an LA fire foundation (bidding closed 2 February 2025); its listing still shows £1,495, the regular Fire Exit price, which is not the auction result. No weight published.

Last verified: 2026-10-31. Edit or correct this entry.

Sources