Detroit Watch Company · Microbrand · United States
Detroit Watch Company 1701 Power Reserve 39mm
- Sellita SW279-1
- 39 mm × 11 mm
- Sapphire crystal
- 50 m water resistance
Movement
- Caliber
- Sellita SW279-1
- Type
- Automatic
- Tier
- Upper
- Complications
- Small seconds, Date, Power reserve
- Frequency
- 28,800 bph
- Power reserve
- 41 h
- Hacking
- Yes
- Accuracy (factory)
- —
- Brand regulation
- +4 / +6 s/day
Case
- Diameter
- 39 mm
- Lug to lug
- 48 mm
- Thickness
- 11 mm
- Lug width
- 22 mm
- Material
- Steel
- Hardening
- —
- Water resistance
- 50 m
- Crown
- Screw-down
- Case back
- Display
- Bezel
- —
- Finishing
- Polished with brushed accents
Crystal & dial
- Crystal
- Sapphire
- Shape
- —
- Anti-reflective
- Yes (side not stated)
- Lume
- —
Bracelet & clasp
- Style
- —
- Links per row
- —
- Solid end links
- —
- Solid links
- —
- Link attachment
- —
- Taper
- —
- Quick release
- Yes
- Half links
- —
- Clasp
- Deployant
- Micro-adjust
- —
- Diver extension
- —
Straps
- Strap 1
- Leather, quick release, Calf leather with buckle in black, brown, chestnut or Pontchartrain blue; the women's listing adds lizard-grain calf straps in red, purple, pink, orange, white, light blue and green
Weight
- Head only
- —
- On bracelet
- —
- On strap
- 112 g
Prices
| Variant | Configuration | Type | Price | USD | As of | Source |
|---|---|---|---|---|---|---|
| White | leather strap | Msrp | 1,550 USD | $1,550 | 2026-10-24 | link |
| White | link bracelet | Msrp | 1,650 USD | $1,650 | 2026-10-24 | link |
| Sunburst Blue | leather strap | Msrp | 1,550 USD | $1,550 | 2026-10-24 | link |
| Sunburst Blue | link bracelet | Msrp | 1,650 USD | $1,650 | 2026-10-24 | link |
| Women's White | leather strap | Msrp | 1,595 USD | $1,595 | 2026-10-24 | link |
| Women's White | link bracelet | Msrp | 1,695 USD | $1,695 | 2026-10-24 | link |
Variants
| Name | Dial |
|---|---|
| White | satin white with Roman numerals, blued hands, small-seconds and power-reserve subdials and a date window |
| Sunburst Blue | sunburst blue with Roman numerals, small-seconds and power-reserve subdials and a date window |
| Women's White | satin white with cut-crystal hour markers, blued hands, small-seconds and power-reserve subdials and a date window |
About this entry
68% of key specs known. Missing: hardening, lume, bracelet links, end links, link attachment, clasp micro-adjust.
The 39mm 1701 with Sellita's SW279-1 (small seconds, power-reserve indicator and date), in two listings: the men's 1701 Power Reserve Exhibition (satin white or sunburst blue dial; $1,550 on a calf strap, $1,650 on the steel link bracelet) and the Women's 1701 Power Reserve Exhibition (satin white dial with cut-crystal hour markers; $1,595 / $1,695, with lizard-grain strap colours). The two spec sheets are identical: 39mm polished steel case with brushed accents, 11mm overall height, 48mm lug to lug, 22mm lugs (the ETA 2824-2 1701 Pontchartrain Louis XIV 39mm has 20mm lugs), screw-down crown, sapphire display caseback with custom rotor, 112g on the strap, sapphire crystal with anti-reflective coating, 5 ATM; SW279-1 with 31 jewels, adjusted to +4 to +6 s/day, 38-hour power reserve as the brand quotes it. Bracelet: steel links, deployant clasp, quick-release spring bars. Not stated: steel grade, lume, crystal shape, AR side, bracelet construction.
Last verified: 2026-10-31. Edit or correct this entry.
Sources
- Detroit Watch Company, 39mm 1701 Power Reserve Exhibition (specifications) accessed 2026-10-31
- Detroit Watch Company, 39mm Women's 1701 Power Reserve Exhibition (specifications) accessed 2026-10-31