Detroit Watch Company · Microbrand · United States

Detroit Watch Company 1701 Power Reserve 42mm

In production · Dress

From $1,550 to $1,675
  • Sellita SW279-1
  • 42 mm × 11 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Type
Automatic
Tier
Upper
Complications
Small seconds, Date, Power reserve
Frequency
28,800 bph
Power reserve
41 h
Hacking
Yes
Accuracy (factory)
—
Brand regulation
+4 / +6 s/day

Case

Diameter
42 mm
Lug to lug
52 mm
Thickness
11 mm
Lug width
22 mm
Material
Steel
Hardening
—
Water resistance
50 m
Crown
Screw-down
Case back
Display
Bezel
—
Finishing
Polished with brushed accents

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
Lume on the hour markers, and on the hands of the black-handed version (type not stated)

Bracelet & clasp

Style
—
Links per row
—
Solid end links
—
Solid links
—
Link attachment
Screws
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, quick release, Calf leather with deployant clasp in black, black with white, blue or light-blue stitching, brown, chestnut, red, Pontchartrain blue or Cass blue

Weight

Head only
—
On bracelet
—
On strap
112 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
Whiteleather strapMsrp1,550 USD$1,5502026-10-24link
Whitepolished braceletMsrp1,675 USD$1,6752026-10-24link
White Blued Handsleather strapMsrp1,550 USD$1,5502026-10-24link
White Blued HandsbraceletMsrp1,675 USD$1,6752026-10-24link

Variants

NameDial
Whitesatin white with Arabic numerals, black hands, small-seconds and power-reserve subdials and a date window at 3
White Blued Handssatin white with Arabic numerals, blued hands, machined polished subdials (small seconds, power reserve) and a date window at 3

About this entry

79% of key specs known. Missing: hardening, bracelet links, end links, clasp micro-adjust.

The 42mm 1701 Pontchartrain Power Reserve with Sellita's SW279-1 (small seconds, power-reserve indicator, date), in two listings with the same case: the 1701 Power Reserve Exhibition (white dial; $1,550 on a calf strap, $1,675 on the polished bracelet) and the 1701 Power Reserve Blued hands Exhibition (white dial with blued hands and machined polished subdials; $1,550 / $1,675 on a polished or polished/brushed bracelet). Both spec sheets: 42mm steel case, polished with brushed accents, 11mm overall height, 52mm lug to lug, 22mm lugs, screw-down crown, sapphire display caseback with custom rotor, 112g on the strap, sapphire crystal with anti-reflective coating, 5 ATM; SW279-1 with 31 jewels, adjusted to +4 to +6 s/day, 38-hour power reserve as quoted. The first listing's dial line also mentions a black dial, but only white is offered. Bracelet (blued-hands listing): polished steel links adjusted with screws. Not stated: steel grade, lume type, crystal shape, AR side, clasp on the bracelet.

Last verified: 2026-10-31. Edit or correct this entry.

Sources