Bravur · Microbrand · Sweden

Bravur Team Heritage

In production · 2024 · Sport

From $1,195
  • Sellita SW200-1
  • 37 mm × 11.4 mm
  • Sapphire crystal
  • 100 m water resistance

Where to buy

Movement

Type
Automatic
Tier
Upper
Complications
Hours, Minutes, Seconds
Frequency
28,800 bph
Power reserve
41 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
37 mm
Lug to lug
44.6 mm
Thickness
11.4 mm
Lug width
18 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
Screw-down
Case back
Solid
Bezel
—
Finishing
Brushed and polished, with polished chamfers along the case sides

Crystal & dial

Crystal
Sapphire
Shape
Domed
Anti-reflective
Inner
Lume
Super-LumiNova in the hour and minute hands; Super-LumiNova BGW9 on the hour indices of the STR and MER

Bracelet & clasp

Style
Mesh
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
FKM rubber, FKM rubber strap shaped to the case, with a cycling-cap pattern and cycling-cap buckle (black or grey; purple for the PEU and MER)
Strap 2
Leather, Black perforated leather strap

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
STRFKM rubber or perforated leather strap, or Milanese meshMsrp1,195 USD$1,1952026-10-31link
STR Black PVDFKM rubber or perforated leather strapMsrp1,195 USD$1,1952026-10-31link
RENFKM rubber or perforated leather strap, or Milanese meshMsrp1,195 USD$1,1952026-10-31link
REN Black PVDFKM rubber or perforated leather strap, or Milanese meshMsrp1,195 USD$1,1952026-10-31link
PEUFKM rubber or perforated leather strap, or Milanese meshMsrp1,195 USD$1,1952026-10-31link
PEU Black PVDFKM rubber or perforated leather strap, or Milanese meshMsrp1,195 USD$1,1952026-10-31link
MERFKM rubber or perforated leather strap, or Milanese meshMsrp1,195 USD$1,1952026-10-31link

Variants

NameDial
STRsilver-white dial with light blue and red circles, applied lumed indices at 3, 6, 9 and 12, cycling cap at 6, no date
STR Black PVDsilver-white dial with light blue and red circles, in a black PVD case
RENwhite sandwich dial showing black, yellow and white Renault team stripes on the lower level through spoke-like openings, cycling cap at 6, no date
REN Black PVDwhite sandwich dial with black, yellow and white Renault stripes, in a black PVD case
PEUwhite dial with black bevelled square hour indices on green frames, checker-pattern 12 index and embossed checker centre, cycling cap at 6, no date
PEU Black PVDwhite dial with black square indices and checker pattern, in a black PVD case
MERpurple tarmac-textured, sun-ray brushed dial with yellow chapter ring, lumed numerals and indices and light purple seconds hand, cycling cap at 6, no date

About this entry

68% of key specs known. Missing: weight, hardening, bracelet links, end links, link attachment, clasp micro-adjust.

Bravur's 37mm three-hand series named after the UCI codes of classic cycling teams, hand built to order in Båstad; each team livery is a separate store listing. REN (Renault), PEU (Peugeot) and MER (Mercier) were unveiled on 2 April 2024; STR (St. Raphaël) was listed in April 2025. All four were orderable on 2026-10-31. Spec tables (identical apart from the dial): 37mm, 44.6mm lug-to-lug, 316L stainless steel (black PVD as an option on the STR, REN and PEU; the MER is steel only), 18mm lugs, screw-down crown with an integrated crown guard; domed sapphire with inner AR; stainless steel caseback with the cycling cap, serial number and "max 10.0 bar" tyre-pressure marking; Swiss Made Sellita SW200, 26 jewels, 4 Hz, up to 41 hours, no date; Super-LumiNova in the hour and minute hands; 10 ATM. The STR and MER pages add Super-LumiNova BGW9 on the hour indices; the REN and PEU pages don't name lume on the indices. The measurement drawing gives 11.4mm thick and 9.5mm without the domed crystal; Worn & Wound's 2024 launch article also gives 37 x 44.6 x 11.4mm but names the movement as a Sellita SW300, while the brand's current tables say SW200 (recorded; 41h matches the SW200-1). Every livery, case finish and strap costs $1,195 (FKM rubber, perforated leather or Milanese mesh; the black PVD STR comes on rubber or leather only). Prices are the store's USD prices; with its own country selector the store asks SEK 13,900 in Sweden and €1,395 in Germany. The Bravur x Zwift Limited Edition uses the same case with an SW200-2 and is a separate model. Not stated: weight, mesh clasp, lume grade on the REN and PEU indices.

Last verified: 2026-10-31. Edit or correct this entry.

Sources