Wise · Microbrand · Thailand
Wise Asura 904L
- Sellita SW261-1
- 40 mm × 12.05 mm
- Sapphire crystal
- 100 m water resistance
Where to buy
- WiseWorldwide
- Wise (Bloody Red, Arabic Numerals)Worldwide
Movement
- Caliber
- Sellita SW261-1
- Type
- Automatic
- Tier
- Upper
- Complications
- Hours, Minutes, Small seconds
- Frequency
- 28,800 bph
- Power reserve
- 38 h
- Hacking
- Yes
- Accuracy (factory)
- —
- Modifications
- Rotor printed "Wise Thailand Watch" with a gold W logo (caseback photo)
Case
- Diameter
- 40 mm
- Lug to lug
- 47 mm
- Thickness
- 12.05 mm
- Lug width
- 20 mm
- Material
- Steel (904L)
- Hardening
- —
- Water resistance
- 100 m
- Crown
- —
- Case back
- Display
- Bezel
- —
Crystal & dial
- Crystal
- Sapphire
- Shape
- Domed
- Anti-reflective
- Inner
- Lume
- Super-LumiNova BGW9
Bracelet
- Bracelet
- Not offered
Straps
- Strap 1
- Leather, Crazy Horse leather (USD 1,350) or shell cordovan (USD 1,410) in M1 Shadow, M9 Seal Brown, MS1 Shadow with light brown stitching or MS9 Seal Brown with light brown stitching.
- Strap 2
- FKM rubber, FKM rubber strap supplied as a second strap with the in-stock batch, per Wise's spec text ("Crazy horse leather or Shell Cordovan + FKM rubber (In stock batch)"; the AS-210 page says "Shell Cordovan + FKM rubber").
Weight
- Head only
- —
- On bracelet
- —
- On strap
- —
Prices
| Variant | Configuration | Type | Price | USD | As of | Source |
|---|---|---|---|---|---|---|
| Dark Grey, Arabic Numerals | Crazy Horse leather strap | Msrp | 1,350 USD | $1,350 | 2026-10-24 | link |
| Dark Grey, Arabic Numerals | Shell cordovan strap | Msrp | 1,410 USD | $1,410 | 2026-10-24 | link |
| Dark Grey, Thai Numerals | Crazy Horse leather strap | Msrp | 1,350 USD | $1,350 | 2026-10-24 | link |
| Dark Grey, Thai Numerals | Shell cordovan strap | Msrp | 1,410 USD | $1,410 | 2026-10-24 | link |
| Bloody Red, Arabic Numerals | Crazy Horse leather strap | Msrp | 1,350 USD | $1,350 | 2026-10-24 | link |
| Bloody Red, Arabic Numerals | Shell cordovan strap | Msrp | 1,410 USD | $1,410 | 2026-10-24 | link |
Variants
| Name | Reference | Dial |
|---|---|---|
| Dark Grey, Arabic Numerals | AS-210A | Dark grey with Arabic numerals |
| Dark Grey, Thai Numerals | AS-210T | Dark grey with Thai numerals |
| Bloody Red, Arabic Numerals | AS-510A | Bloody Red with Arabic numerals |
About this entry
80% of key specs known. Missing: weight, hardening, crown.
Wise's Asura ("demon"): a 40mm, 100m small-seconds dress watch in 904L steel with a domed sapphire crystal, sold on leather straps only. Wise lists it as two products: the AS-210 (dark grey dial, Arabic numerals AS-210A or Thai numerals AS-210T) and the AS-510A (red "Bloody Red" dial, Arabic numerals), with identical specifications and prices. Movement: Wise writes "Swiss Automatic Sellita (SW261-1) 28,800 bph 31 Jewels" and a 41-hour power reserve (Sellita sources give at least 38 hours). The SW261-1 has a date at 3, but no date window shows on any dial photo or on Wise's drawing, so the date is not displayed. Dimensions: 40mm, 47mm lug to lug and 20mm lugs from Wise's text; the 12.05mm overall height is from Wise's case drawing, which also gives a second, unlabelled 10.6mm measurement. Display caseback from Wise's caseback photo. Crown type, weight and strap hardware are not published. Both listings offer Made-to-Order or Ready-to-Ship at the same price; on 2026-10-25 only the AS-210A on M1 shell cordovan (Ready-to-Ship) was orderable and every AS-510A option was sold out. Release year from the listings (January 2024).
Last verified: 2026-10-25. Edit or correct this entry.
Sources
- Wise, ASURA AS-210 Swiss Automatic (product page, specifications) accessed 2026-10-25
- Wise, ASURA AS-510A Swiss Automatic (product page, specifications) accessed 2026-10-25
- Wise, Asura collection accessed 2026-10-25





