anOrdain · Microbrand · United Kingdom

anOrdain Model 1 38mm (SW200)

Limited · 2018 · Dress

From $1,400 to $1,633
  • Sellita SW200-1
  • 38 mm × 12.3 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Type
Automatic
Tier
Upper
Complications
Hours, Minutes, Seconds
Frequency
28,800 bph
Power reserve
41 h
Hacking
Yes
Accuracy (factory)
—
Grade
Elaboré
Modifications
Signed, darkened rotor

Case

Diameter
38 mm
Lug to lug
45 mm
Thickness
12.3 mm
Lug width
18 mm
Material
Steel
Hardening
Hardened steel surface, 800 HV, on case
Water resistance
50 m
Crown
Push/pull
Case back
Display
Bezel
—
Finishing
Polished

Crystal & dial

Crystal
Sapphire
Shape
Double-domed
Anti-reflective
Yes (side not stated)
Lume
—

Bracelet & clasp

Style
Mesh
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, Shell cordovan, suede, Russian hatch, pin grain kid and natural goat straps (store photos)

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Hebridean Blue—Msrp1,050 GBPex VAT$1,4002026-10-24link
Pink—Msrp1,225 GBPex VAT$1,6332026-10-24link

Variants

NameDialStatus
Hebridean BlueblueLimited (8)
PinkpinkLimited

About this entry

68% of key specs known. Missing: weight, lume, bracelet links, end links, link attachment, clasp micro-adjust.

The launch version of the Model 1 (September 2018): a 38mm polished steel case with an automatic Sellita SW200 and an exhibition caseback, in five enamel colours at launch (including pink and cream) at £1,050. It was later replaced by today's Model 1 in three sizes with the Sellita SW210, La Joux-Perret G101 or A1 (separate models); aBlogtoWatch still listed an SW200 option in July 2022. Watches By SJX (launch) gives the SW200, 38mm and the 800 HV surface-hardened case, and says the Model 1 was limited to 300 watches across all dial colours; Two Broke Watch Snobs (Pink) says each colour was a numbered series of 300, so no edition size is recorded for the model or the Pink. Case and movement details are from Two Broke Watch Snobs: 45mm lug-to-lug, 12.3mm case depth, 18mm lugs, 5ATM, double-domed sapphire with six AR layers, push/pull crown, Elaboré-grade SW200-1 with a signed, darkened rotor seen through the display back, time-only dial (no date). anOrdain's 2021 Precious Metal Series article says those watches kept "an ETA 2824-2... as they were in the original model"; the two hands-on and launch sources naming the Sellita are used for the enamel launch pieces. anOrdain's gallery pages for the Pink and Hebridean Blue show the current Medium Model 1 spec table instead (46mm lug-to-lug, 11mm, screw-in back, SW210/G101/A1 movements that didn't exist then), so their figures aren't used. Hebridean Blue was dropped from the launch line-up; anOrdain built the eight dials it had made (reprinted in silver) as a special edition for the New York Windup Watch Fair in October 2018 (£1,050 + VAT on its original sold-out page). The Pink price (£1,225 + VAT) is from anOrdain's sold-out gallery page. A Staib Milanese mesh bracelet was offered for £150 extra (Two Broke Watch Snobs). Both are sold out.

Last verified: 2026-10-25. Edit or correct this entry.

Sources