Celeste Watch Company · Microbrand · United States

Celeste Watch Company 38mm Automatic (Sellita SW200-1)

In production

Movement

Type
Automatic
Tier
Upper
Complications
Date
Frequency
28,800 bph
Power reserve
41 h
Hacking
Yes
Accuracy (factory)
—
Modifications
Customised Celeste rotor with Côtes de Genève finish

Case

Diameter
38 mm
Lug to lug
—
Thickness
10.75 mm
Lug width
16 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
Screw-down
Case back
Display
Bezel
—
Finishing
Brushed and high-polish surfaces

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Both sides
Lume
—

Bracelet

Bracelet
—

Straps

Strap 1
Leather, Vegetable-tanned leather with a butterfly buckle (Golden Gate Bridge: a deployment clasp), colour chosen at order, short or long to suit the wrist size; the options don't change the price

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
All—Msrp1,850 USD$1,8502026-10-24link
Cloisonné Black Swan by Merry-Lee Rae—Msrp4,800 USD$4,8002026-10-24link
Cloisonné Flaming Flamingo by Merry-Lee Rae—Msrp3,400 USD$3,4002026-10-24link
Cloisonné Horse "Destiny" by Merry-Lee Rae—Msrp5,800 USD$5,8002026-10-24link
Cloisonné Horse "Fuji" by Merry-Lee Rae—Msrp5,800 USD$5,8002026-10-24link
Cloisonné Horse "Lacy" by Merry-Lee Rae—Msrp5,800 USD$5,8002026-10-24link
Cloisonné Hummingbird by Merry-Lee Rae—Msrp5,800 USD$5,8002026-10-24link
Cloisonné New Moon Egret by Merry-Lee Rae—Msrp3,200 USD$3,2002026-10-24link
Cloisonné Pastel Flamingo by Merry-Lee Rae—Msrp4,200 USD$4,2002026-10-24link
Cloisonné Snow Leopard by Merry-Lee Rae—Msrp3,400 USD$3,4002026-10-24link
Golden Gate Bridge—Msrp2,400 USD$2,4002026-10-24link
Monarch—Msrp3,200 USD$3,2002026-10-24link
Moonlight Mare—Msrp2,400 USD$2,4002026-10-24link
Pearl Dragon—Msrp3,200 USD$3,2002026-10-24link
Pearl Dragon—Sale2,950 USD$2,9502026-10-24link

Variants

NameDialStatus
Cawmother of pearl, abalone and wood inlay—
Cloisonné Black Swan by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Cloisonné Flaming Flamingo by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Cloisonné Horse "Destiny" by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Cloisonné Horse "Fuji" by Merry-Lee Raecloisonné enamelLimited (1)
Cloisonné Horse "Lacy" by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Cloisonné Hummingbird by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (6)
Cloisonné New Moon Egret by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Cloisonné Pastel Flamingo by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Cloisonné Snow Leopard by Merry-Lee Raecloisonné enamel with 24K gold wireworkLimited (1)
Golden Gate Bridgeabalone inlay—
Hook 'Emabalone and wood inlay—
Monarchabalone inlay with CZ stones—
Moonlight Maremother of pearl and abalone inlay; dial color: Purple or Red—
Papa Bearabalone and wood inlay—
Pearl Dragonabalone inlay with CZ stones—
Wind Chasermother of pearl, abalone and wood inlay—

About this entry

67% of key specs known. Missing: lug-to-lug, weight, hardening, lume, bracelet offered.

Celeste Watch Company's 38mm automatic case with the Sellita SW200-1. Each dial design sold in this case is recorded as a variant; the 38mm automatic with the STP1-11 (Two Hearts) is a separate model, as are the 42mm automatics. "Key Specifications" on the listings: 38mm diameter (excluding crown), 5ATM, sapphire crystals front and exhibition back, hypoallergenic 316L stainless steel, screw-down crown, 10.75mm thickness (including crystal), 16mm lug width, Sellita SW200-1 movement (41h power reserve). The longer spec lists (Monarch, Moonlight Mare, Pearl Dragon, Golden Gate Bridge) add a customised Celeste rotor with Côtes de Genève finish, a combination of brushed and high-polish surfaces (the Monarch text says "high-polish finish"), anti-reflective coating on both sides of both crystals, and "5 ATM / 50 Meters - In general, withstands splashes or brief immersion in water, but not suitable for swimming or bathing". The brand's FAQ lists "38mm Automatic - 16mm band size" and "26 jewel Swiss made STP or Sellita movement. 44 hour power reserve with engraved rotor" (44h is the STP1-11's figure). The SW200-1 has a date; the photos of Monarch, Moonlight Mare and Black Swan show no date window, and not every design was checked, so no complications are recorded. Straps: 16mm vegetable-tanned leather with a butterfly buckle; Monarch is also offered on a stainless steel bracelet with white ceramic links, some listings on a plain or two-tone stainless steel bracelet, at the same price; Golden Gate Bridge comes with a deployment clasp. Caw, Hook 'Em, Papa Bear and Wind Chaser are quartz designs whose listings also offer a "38mm Automatic" (and "42mm Automatic") at $1,850 without naming the calibre, and the Cloisonné Horse "Fuji" listing says only "38mm Swiss automatic"; they are recorded here because every other current 38mm automatic listing names the SW200-1, but they could have the STP1-11 the FAQ also mentions. Prices are the store's USD prices (the same on 2026-10-24 and 2026-10-31): the model price is the lowest design price in this case, and designs that cost more carry their own; Pearl Dragon shows a $3,200 "compare at" price and sells at $2,950. Not stated: lug-to-lug, weight, lume, caseback attachment. Editions. 17 variants (dial designs) in this case on 2026-10-31: shell-inlay designs in abalone, mother of pearl and wood, some with CZ stones (Caw, Golden Gate Bridge, Hook 'Em, Monarch, Moonlight Mare, Papa Bear, Pearl Dragon and Wind Chaser); cloisonné enamel dials by guest artists, by Merry-Lee Rae: Black Swan, Flaming Flamingo, Horse "Destiny", Horse "Fuji", Horse "Lacy", Hummingbird, New Moon Egret, Pastel Flamingo and Snow Leopard. Cloisonné listings saying "Only one available" are recorded as one-off pieces (limited_to 1), since each dial is made by hand. Dial options a listing offers at one price (background, flower, shell, tree or van colour) are given in the variant's dial_color. The same listings also sell, recorded on those models: in 38mm quartz and 42mm automatic: Caw, Hook 'Em, Papa Bear and Wind Chaser; in 42mm automatic: Golden Gate Bridge. Monarch was entered in the 2026 Grand Prix d'Horlogerie de Genève (Challenge category). Moonlight Mare comes with a purple or red dial. The Cloisonné Hummingbird is a "Limited Edition of Six". Hummingbird and Fuji horse dials by Merry-Lee Rae are also sold on the 32mm and 36mm quartz cases, as separate listings. Sold out on 2026-10-31: Cloisonné Hummingbird by Merry-Lee Rae.

Last verified: 2026-10-31. Edit or correct this entry.

Sources