Lōcī · Microbrand · United States

Lōcī Pacific Coast Highway (Sellita SW200-1)

In production · Sport

Lōcī Pacific Coast Highway Surfrider Beach, grey-brown sunburst dial, on black FKM rubber strap
Photo: Lōcī
  • Lōcī Pacific Coast Highway Monterey Bay, blue wave-pattern dial, on black FKM rubber strap
  • Lōcī Pacific Coast Highway Big Sur, black dial with yellow stripes, on black FKM rubber strap
  • Lōcī Pacific Coast Highway caseback with engraved artwork, held in hand
From $895
  • Sellita SW200-1
  • 39.5 mm × 10.8 mm
  • Sapphire crystal
  • 100 m water resistance

Movement

Type
Automatic
Tier
Upper
Complications
Date
Frequency
28,800 bph
Power reserve
41 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
39.5 mm
Lug to lug
48 mm
Thickness
10.8 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
Screw-down
Case back
Solid, screws
Bezel
—
Finishing
Mix of mirror-polished and brushed surfaces

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
Super-LumiNova X1

Bracelet

Bracelet
Not offered

Straps

Strap 1
FKM rubber, quick release, Custom-designed FKM rubber strap, 20mm tapering to 18mm at the buckle, 115mm and 80mm lengths

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Surfrider Beach—Msrp895 USD$8952026-10-24link
Monterey Bay—Msrp895 USD$8952026-10-24link
Big Sur—Msrp895 USD$8952026-10-24link

Variants

NameDial
Surfrider Beachgrey-brown sunburst
Monterey Bayblue wave pattern
Big Surblack with yellow stripes

About this entry

87% of key specs known. Missing: weight, hardening.

Lōcī sells each Pacific Coast Highway dial (Surfrider Beach, Monterey Bay, Big Sur) with a choice of a Sellita SW200-1 automatic (USD 895) or a Ronda 715 quartz (USD 595); the two builds are recorded as separate models, this one is the automatic: "Swiss-made Sellita SW 200-1 (26 Jewels)". The spec table is shared by both builds: 316L steel, 39.5mm, total height 10.8mm, 48mm lug-to-lug, 20mm lugs, 100m with screw-down crown, sapphire with anti-reflective coating (side not stated), Swiss X1 Super-LumiNova, custom FKM strap with quick-release bars; the brand does not give separate dimensions for the quartz build. Date window at 6 o'clock on every dial in the product photos. The solid caseback (artwork by Christian Schulz) is held by four screws, as seen in the brand's caseback photo. Only a strap is offered, so bracelet is recorded as false. Watch Clicker (November 2024) gives 39mm wide and USD 995 for the automatic; the brand's current 39.5mm and USD 895 are used. Dial colour descriptions are from the product photos. The Surfrider Beach and Monterey Bay product pages served a bot check on 2026-10-30, so their variants and prices were read from the stores' product data; the spec table was read on the Big Sur page. No weight is published.

Last verified: 2026-10-30. Edit or correct this entry.

Sources