Lōcī
- Type
- Microbrand
- Based in
- United States
- Made in
- United States
- Founded
- —
- Sold via
- direct
- Website
- lociwatch.com
US brand founded by Trip Henderson, a Navy veteran and former chief marketing officer of the disaster relief nonprofit Team Rubicon; each collection is tied to a place and 10% of every sale goes to groups protecting it. The home page says watches are designed in Los Angeles and hand assembled, inspected and pressure-tested in the USA. Current range: the Pacific Coast Highway collection (Surfrider Beach, Big Sur, Monterey Bay) at USD 895 with a Sellita SW200-1 automatic or USD 595 with a Ronda 715 quartz, sold direct from its Shopify store.
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 Pacific Coast Highway (Ronda 715) |
$595 | Ronda 715 | 39.5 | 10.8 | Sapphire | no bracelet |
| Pacific Coast Highway (Sellita SW200-1) |
$895 | Sellita SW200-1 | 39.5 | 10.8 | Sapphire | no bracelet |