Brands
150 brands. Microbrands are small independents, usually sold direct; factory brands are Chinese factory-direct and marketplace labels.
| Brand | Type | Based in | Founded | Models | Price range |
|---|---|---|---|---|---|
| Addiesdive | Factory brand | China | — | 159 | $35–$340 |
| Aevig | Microbrand | Netherlands | 2013 | 0 | — |
| Alkin | Microbrand | United Kingdom | — | 3 | $333–$567 |
| Anicorn | Microbrand | Hong Kong | 2014 | 20 | $195–$1,540 |
| anOrdain | Microbrand | United Kingdom | 2016 | 19 | $1,250–$5,072 |
| Apiar | Microbrand | United Kingdom | 2023 | 0 | — |
| Aquatico | Factory brand | Hong Kong | — | 38 | $299–$699 |
| Arcanaut | Microbrand | Denmark | — | 0 | — |
| Arcus | Microbrand | Canada | — | 0 | — |
| Arken | Microbrand | United Kingdom | 2021 | 1 | $840 |
| Astor+Banks | Microbrand | United States | — | 9 | $575–$1,500 |
| Atelier Caradant | Microbrand | France | 2022 | 0 | — |
| Atelier Wen | Microbrand | Hong Kong | — | 6 | $694–$41,576 |
| Autodromo | Microbrand | United States | 2011 | 2 | $450–$895 |
| Baltany | Factory brand | China | — | 0 | — |
| Baltic | Microbrand | France | 2016 | 4 | $432–$954 |
| Balticus | Microbrand | Poland | 2014 | 0 | — |
| Bausele | Microbrand | Australia | 2011 | 4 | $650–$1,400 |
| Beaucroft | Microbrand | United Kingdom | 2020 | 7 | $499–$926 |
| Bernhardt | Microbrand | United States | 2005 | 15 | $399–$2,200 |
| Bohen | Microbrand | France | — | 0 | — |
| Bombfrog | Microbrand | Germany | 2011 | 0 | — |
| Bravur | Microbrand | Sweden | — | 6 | $995–$2,550 |
| Brew | Microbrand | United States | — | 5 | $375–$495 |
| Cadisen | Factory brand | China | 2013 | 117 | $21–$170 |
| Calamai | Microbrand | Italy | — | 0 | — |
| Carlingue | Microbrand | France | 2024 | 0 | — |
| Carpenter | Microbrand | United States | — | 0 | — |
| Celeste Watch Company | Microbrand | United States | — | 10 | $195–$2,950 |
| Chameri | Factory brand | — | — | 4 | $45–$79 |
| Christopher Ward | Microbrand | United Kingdom | 2004 | 28 | $825–$5,715 |
| Cincinnati Watch Company | Microbrand | United States | 2018 | 45 | $325–$3,500 |
| Colomer & Sons | Microbrand | Spain | 2006 | 0 | — |
| Crepas | Microbrand | Spain | 2010 | 0 | — |
| Decima | Microbrand | United States | 2017 | 0 | — |
| Defakto | Microbrand | Germany | 2009 | 0 | — |
| Detroit Watch Company | Microbrand | United States | 2013 | 15 | $1,175–$2,475 |
| Direnzo | Microbrand | Switzerland | 2017 | 0 | — |
| Draken | Microbrand | New Zealand | 2016 | 7 | $396–$1,616 |
| Dryden | Microbrand | United States | — | 7 | $279–$675 |
| DuFrane | Microbrand | United States | 2016 | 9 | $899–$2,299 |
| E.C. Andersson | Microbrand | Sweden | — | 0 | — |
| echo/neutra | Microbrand | Italy | 2018 | 11 | $775–$2,211 |
| ELKA | Microbrand | Switzerland | 2022 | 5 | $1,902–$2,080 |
| Elliot Brown | Microbrand | United Kingdom | 2013 | 13 | $500–$2,260 |
| Eska | Microbrand | France | 2024 | 0 | — |
| Eza | Microbrand | Switzerland | 2016 | 0 | — |
| Farer | Microbrand | United Kingdom | 2015 | 14 | $1,393–$2,526 |
| Fears | Microbrand | United Kingdom | 2016 | 24 | $537–$29,938 |
| Feynman | Microbrand | Singapore | 2018 | 6 | $573–$6,880 |
| Furlan Marri | Microbrand | Switzerland | 2021 | 8 | $558–$157,570 |
| G. Gerlach | Microbrand | Poland | — | 0 | — |
| Galvin Watch Company | Microbrand | Australia | 2020 | 0 | — |
| Geckota | Microbrand | United Kingdom | 2012 | 13 | $399–$1,732 |
| Greg Stevens Design | Microbrand | United States | — | 0 | — |
| Halios | Microbrand | Canada | 2009 | 3 | $765–$995 |
| Hegid | Microbrand | France | — | 0 | — |
| Heimdallr | Factory brand | China | — | 15 | $135–$199 |
| Heitis | Microbrand | United States | — | 0 | — |
| Hemel | Microbrand | United States | — | 7 | $200–$700 |
| Héron | Microbrand | Canada | 2021 | 5 | $590–$690 |
| Ianos | Microbrand | Greece | 2019 | 0 | — |
| Imperial Watch Co. | Microbrand | United States | — | 3 | $450–$539 |
| IOTA | Microbrand | United Kingdom | — | 0 | — |
| Islander | Microbrand | United States | 2019 | 93 | $179–$895 |
| Isotope | Microbrand | United Kingdom | 2016 | 13 | $505–$3,599 |
| Jacques Bianchi | Microbrand | France | 2021 | 5 | $1,083–$1,566 |
| JS Watch Co. Reykjavik | Microbrand | Iceland | 2005 | 7 | $2,440–$3,425 |
| KEASO | Factory brand | — | — | 1 | $85 |
| Kieser Design | Microbrand | Germany | — | 2 | $4,658–$7,510 |
| Kiwame Tokyo | Microbrand | Japan | — | 5 | $535–$626 |
| KUOE | Microbrand | Japan | 2020 | 12 | $269–$1,598 |
| Kurono Tokyo | Microbrand | Japan | 2019 | 4 | $1,850–$3,460 |
| Laventure | Microbrand | Switzerland | 2017 | 0 | — |
| Lebois & Co | Microbrand | Netherlands | 2014 | 0 | — |
| Lōcī | Microbrand | United States | — | 2 | $595–$895 |
| Lorier | Microbrand | United States | 2017 | 4 | $699–$799 |
| Lüm-Tec | Microbrand | United States | — | 24 | $495–$2,395 |
| MAEN | Microbrand | Sweden | 2017 | 5 | $718–$1,705 |
| Magrette | Microbrand | New Zealand | — | 0 | — |
| March LA.B | Microbrand | France | 2009 | 32 | $724–$2,913 |
| Marloe | Microbrand | United Kingdom | — | 6 | $399–$1,300 |
| Meia Lua | Microbrand | Portugal | — | 0 | — |
| Mercer | Microbrand | United States | 2014 | 4 | $229–$599 |
| Merkur | Factory brand | China | — | 2 | $274–$307 |
| Militado | Factory brand | China | — | 51 | $37–$214 |
| MING | Microbrand | Malaysia | — | 0 | — |
| MKII | Microbrand | United States | 2002 | 17 | $595–$1,995 |
| Monta | Microbrand | United States | 2016 | 7 | $1,850–$2,550 |
| Mr Jones Watches | Microbrand | United Kingdom | 2007 | 42 | $220–$3,333 |
| Nicholas Hacko | Microbrand | Australia | — | 0 | — |
| Nodus | Microbrand | United States | 2017 | 15 | $525–$999 |
| Oak & Oscar | Microbrand | United States | 2015 | 11 | $1,550–$3,150 |
| Ocean Crawler | Microbrand | United States | 2017 | 24 | $949–$1,699 |
| Ocean To Orbit | Microbrand | Australia | — | 2 | $995–$1,595 |
| Octopus Kraken | Factory brand | China | — | 0 | — |
| Orion Watches | Microbrand | United States | — | 6 | $725–$2,550 |
| Pagani Design | Factory brand | China | 2012 | 147 | $47–$369 |
| PALMOS | Microbrand | United Kingdom | — | 0 | — |
| Paulin | Microbrand | United Kingdom | 2013 | 6 | $600–$1,480 |
| Pinion | Microbrand | United Kingdom | 2013 | 0 | — |
| POLPORA | Microbrand | Poland | 2006 | 0 | — |
| Pook Watches | Microbrand | Finland | — | 15 | $201–$674 |
| Prevail | Microbrand | United States | 2024 | 2 | $275 |
| Raven | Microbrand | United States | 2008 | 8 | $450–$690 |
| Rohje | Microbrand | Finland | 2017 | 0 | — |
| S.U.F Helsinki | Microbrand | Finland | — | 0 | — |
| San Martin | Factory brand | China | 2016 | 263 | $118–$1,550 |
| Santurce Collection | Microbrand | Puerto Rico | — | 9 | $440–$1,970 |
| Schofield | Microbrand | United Kingdom | — | 8 | $2,919–$12,741 |
| Seals | Microbrand | United States | 2014 | 0 | — |
| Seestern | Factory brand | China | — | 12 | $120–$330 |
| Selten | Microbrand | Hong Kong | 2021 | 6 | $699–$4,950 |
| Serica | Microbrand | France | 2019 | 0 | — |
| Signum | Microbrand | Switzerland | 2020 | 9 | $399–$599 |
| Smith & Bradley | Microbrand | United States | 2012 | 0 | — |
| Steeldive | Factory brand | China | — | 4 | $123–$269 |
| Straum | Microbrand | Norway | — | 6 | $900–$2,750 |
| Studio Underd0g | Microbrand | United Kingdom | — | 4 | $800–$2,333 |
| Synchron | Microbrand | Austria | — | 4 | $1,290–$1,690 |
| TACS | Microbrand | Japan | 2010 | 0 | — |
| Tactical Frog | Factory brand | China | — | 11 | $124–$180 |
| Tempore Lux | Microbrand | Spain | 2017 | 0 | — |
| Thorn | Factory brand | China | — | 48 | $70–$599 |
| Timefactors | Microbrand | United Kingdom | — | 37 | $300–$1,306 |
| Tool Watch Co. | Microbrand | — | — | 1 | $595 |
| Tourby | Microbrand | Germany | 2007 | 0 | — |
| Trafford | Microbrand | United States | — | 6 | $499–$899 |
| Traska | Microbrand | United States | 2018 | 12 | $630–$1,650 |
| Tsao Baltimore | Microbrand | United States | 2017 | 20 | $350–$1,500 |
| Tusenö | Microbrand | Sweden | 2015 | 8 | $394–$1,516 |
| Undone | Microbrand | Hong Kong | — | 38 | $129–$1,899 |
| Unimatic | Microbrand | Italy | 2015 | 39 | $483–$20,542 |
| Vaer | Microbrand | United States | 2016 | 36 | $179–$1,099 |
| Vasco | Microbrand | France | 2016 | 6 | $111–$1,111 |
| Vertex | Microbrand | United Kingdom | 1912 | 4 | $2,388–$3,866 |
| Viribus Unitis | Microbrand | Austria | 2017 | 46 | $525–$3,368 |
| Visitor | Microbrand | United States | 2013 | 0 | — |
| Von Doren | Microbrand | Norway | 2016 | 0 | — |
| Vortic | Microbrand | United States | — | 5 | $2,500–$4,500 |
| Vratislavia Conceptum | Microbrand | Poland | 2012 | 0 | — |
| Waldhoff | Microbrand | Germany | 2015 | 27 | $189–$2,389 |
| Watchdives | Factory brand | China | 2019 | 87 | $74–$459 |
| Weiss | Microbrand | United States | 2013 | 3 | $3,250–$4,800 |
| William Wood | Microbrand | United Kingdom | 2017 | 0 | — |
| Wise | Microbrand | Thailand | 2008 | 18 | $495–$2,000 |
| Wren | Microbrand | United States | — | 2 | $1,595 |
| Xicorr | Microbrand | Poland | 2012 | 0 | — |
| York & Front | Microbrand | Canada | — | 0 | — |
| Zelos | Microbrand | Singapore | 2014 | 146 | $269–$11,900 |