Merkur
- Type
- Factory brand
- Based in
- China
- Founded
- —
- Sold via
- aliexpress, direct
- Website
- merkurwatch.com
Chinese factory brand selling mainly through the "MERKUR Official Store" on AliExpress (the store listing names the operating company as 永嘉县一枝贸易有限公司, Yongjia County Yizhi Trading Co., Zhejiang) and its own site merkurwatch.com, from which The Time Bum pre-ordered in 2022. The Time Bum describes it as a factory brand that also sells under the Pierre Paulin, FOD, Red Army, Fanzhi and Seizenn labels, with many Rolex and Seiko homages and 1963 Chinese Air Force chronograph variants alongside its own designs; Seagull-movement models and hand-wound "tourbillon" pieces are prominent in the current AliExpress range. Founding year and assembly location are not published. merkurwatch.com returned HTTP 403 to automated requests on 2026-10-20, and AliExpress product pages could not be read (bot protection), so model data comes from the AliExpress search listing (titles, prices, images) plus reviews.
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 Skin Diver (6105-style) NH35 |
$274 | Seiko NH35A | — | — | — | — |
 ST1901 Pilot Chronograph |
$307 | Seagull ST1901 | — | — | Sapphire | — |