Trafford

Type
Microbrand
Based in
United States
Founded
—
Sold via
direct, kickstarter
Website
traffordwatchco.com

Austin, Texas brand of British-born founder and designer Nathan Trafford, selling direct through its Shopify store (also at shop.traffordwatchco.com) and a showroom. Components are made overseas; design, QC and movement regulation are done in Austin. The brand launched in 2020 with the SOE Roadster chronograph; the Crossroads launched on Kickstarter in November 2022, followed by the Miyota 9075 Touring GMT. Founding year not stated by the brand.

Models

WatchPrice fromMovementDia. mmThick mmCrystalMicro-adjust
Crossroads $649 Miyota 9039 36 11 Sapphire Tool (pin holes)
Crossroads S 36 $899 Sellita SW210-1 31 9 Sapphire On-the-fly
Crossroads S 40 $899 Sellita SW210-1 35 9 Sapphire On-the-fly
Daytripper $799 Miyota 9075 39 12 Sapphire On-the-fly
S.O.E. Roadster $499 Seiko VK64A 41 12.7 Sapphire —
Touring GMT $899 Miyota 9075 39 12 Sapphire On-the-fly