Studio Underd0g
- Type
- Microbrand
- Based in
- United Kingdom
- Made in
- United Kingdom
- Founded
- —
- Sold via
- direct, retailers
- Website
- underd0g.com
British brand founded by Richard Benc; the brand story dates the design brief to 2020. Every watch is "assembled fully in-house, by our own team, in Great Britain", one watchmaker per watch. Known for food-themed dials and an exclusive Seagull ST-1901B chronograph movement; later series use Sellita calibers. Listed retailers: Time+Tide (London, Melbourne, New York) and James Porter & Son (Glasgow). Store prices are in GBP. The domains studiounderd0g.com and studiounderd0g.co.uk are parked pages, not the brand's store.
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 01SERIES (Gen3) |
$800 | Seagull ST1901 | 38.5 | 12.9 | Sapphire | no bracelet |
 02SERIES (Gen2) |
$1,166 | Sellita SW200-2 M Power+ | 37.5 | 11.5 | Sapphire | no bracelet |
 02SERIES x Fears |
$1,333 | Sellita SW210-1 | 38 | 12 | Sapphire | no bracelet |
 03SERIES Monopusher |
$2,333 | Sellita SW510 M | 38.5 | 13.6 | Sapphire | no bracelet |