Undone
- Type
- Microbrand
- Based in
- Hong Kong
- Founded
- —
- Sold via
- direct
- Website
- undone.com
Hong Kong custom-watch brand: buyers configure case, dial, hands and strap online, and the brand brings "conception, design and assembly under one roof". The earliest milestone on its story page is the April 2014 AQUA customizable automatic diver, and the page also cites a Kickstarter campaign. The Shopify store is registered to Tsuen Wan, Hong Kong, prices in USD, and international orders are completed by With Reach USA LLC; the site also invites retailers. Lines include Urban, Vintage, Basecamp and Aquadeep, plus many licensed collaborations (store prices from about USD 275).
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 Aero |
$365 | Seiko NH35A | 40 | 15 | — | — |
 Aqua |
$500 | Seiko NH35A | 43 | 16.5 | Sapphire | no bracelet |
 Aqua Carbon |
$680 | Seiko NH35A | 43 | 16.5 | Sapphire | no bracelet |
 Aquadeep (NH35) |
$395 | Seiko NH35A | 43 | 16.5 | Sapphire | no bracelet |
 Aquadeep (NH36) |
$395 | Seiko NH36A | 43 | 16.5 | Sapphire | no bracelet |
 Aquadeep (NH37) |
$595 | Seiko NH37A | 43 | 16.5 | — | no bracelet |
 Aquadeep GMT |
$790 | Seiko NH34A | 43.5 | 17.5 | Sapphire | no bracelet |
 Aquadeep K9 Crystal (NH70) |
$1,150 | Seiko NH70A | 43 | — | Sapphire | no bracelet |
 Aquadeep K9 Crystal (NH72) |
$1,150 | Seiko NH72A | 43 | — | Sapphire | no bracelet |
 Basecamp |
$256 | Seiko NH35A | 40 | 15 | — | — |
 Basecamp Bronze |
$400 | Seiko NH35A | 40 | 15 | — | no bracelet |
 Basecamp GMT |
$360 | Seiko NH34A | 40 | 15 | — | — |
 Basecamp GMT Bronze |
$460 | Seiko NH34A | 40 | 15 | — | no bracelet |
 Basecamp Labcraft |
$335 | Automatic | 40 | — | — | no bracelet |
 Basecamp Titanium GMT |
$695 | Seiko NH34A | 40 | 15 | Sapphire | — |
 Carbono |
$380 | Seiko VK64A | 41.8 | 13.3 | Sapphire | no bracelet |
 Color Rise Harmony |
$360 | Miyota 2036 | 40 | 12.7 | K1 mineral | no bracelet |
 Enamel (K1 crystal) |
$410 | Seiko NH35A | 40 | 13.8 | K1 mineral | — |
 Enamel (sapphire crystal) |
$410 | Seiko NH35A | 40 | 13.8 | Sapphire | — |
 GAMEON Arcade Shooter |
$280 | Seiko VK64A | 42 | 13.5 | Mineral | no bracelet |
 GAMEON Ultimate Shooter |
$410 | Seiko NH70A | 42 | 13.2 | Mineral | no bracelet |
 Moderno |
$199 | Seiko VH31B | 40 | 12 | K1 mineral | no bracelet |
 Nicola Formichetti Shungite |
$1,899 | Sellita SW200-1 | 53 | 16.25 | Sapphire | no bracelet |
 Popeye 95th Anniversary |
$129 | Seiko VH31B | 39.7 | 13.1 | Mineral | no bracelet |
 Slim |
$295 | Ronda 1062 | 37 | 4.9 | Sapphire | — |
 Tachikoma |
$320 | Seiko VK63A | 41.8 | 12.7 | Sapphire | no bracelet |
 Terra |
$295 | Seiko NH35A | 37 | 12.8 | Sapphire | no bracelet |
 Terra GMT |
$499 | Seiko NH34A | 37 | 12.8 | Sapphire | no bracelet |
 Type 20 |
$285 | Seiko VK64A | 41.5 | 12 | K1 mineral | no bracelet |
 Urban (VK61) |
$265 | Seiko VK61A | 40 | — | K1 mineral | no bracelet |
 Urban (VK64) |
$260 | Seiko VK64A | 40 | — | K1 mineral | — |
 Urban (VK83) |
$285 | Seiko VK83A | 40 | 12 | K1 mineral | no bracelet |
 Urban 34 (VH31) |
$225 | Seiko VH31B | 34 | 11 | K1 mineral | no bracelet |
 Urban 34 (VH61) |
$225 | Seiko VH61B | 34 | 11 | K1 mineral | no bracelet |
 Urban 37 |
$275 | Miyota JP27 | 37 | — | K1 mineral | no bracelet |
 Urban Automatic |
$430 | Miyota 9122 | 40 | 12.7 | Sapphire | no bracelet |
 Urban Sport (VK61) |
$349 | Seiko VK61A | 41.8 | 13.5 | K1 mineral | no bracelet |
 Urban Sport (VK64) |
$285 | Seiko VK64A | 41.8 | 13.5 | K1 mineral | no bracelet |