Selten
- Type
- Microbrand
- Based in
- Hong Kong
- Founded
- 2021
- Sold via
- direct
- Website
- seltenwatch.com
Started in 2021 by Hong Kong-born Leonardo Tsai, formerly of JP Morgan; the name is German for "rare". Store address Kowloon, Hong Kong. Current models include the M1 Moonphase, Salvage Bronze diver and a Grand Feu Enamel series, plus collaborations (Jui x Bauhinia, Yum Cha with WH&C). Where the watches are made is not stated. seltenwatches.com redirects to seltenwatch.com. Prices in USD.
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 Grand Feu Enamel |
$2,599 | Soprod M100 | 39 | 10.9 | Sapphire | On-the-fly |
 Jui Bauhinia |
$1,250 | Miyota 9039 | 39 | 9.95 | Sapphire | On-the-fly |
 M1 Moonphase |
$799 | Miyota 9015 | 39 | — | Sapphire | — |
 Salvage Bronze |
$799 | Miyota 9039 | 39 | — | Sapphire | no bracelet |
 Series 00 |
$699 | Miyota 9132 | 40 | 13 | Sapphire | — |
 Yum Cha |
$4,950 | Sellita SW200-2 M Power+ | 38 | 9.95 | Sapphire | — |