IOTA
- Type
- Microbrand
- Based in
- United Kingdom
- Made in
- Switzerland
- Founded
- —
- Sold via
- direct
- Website
- iotawatches.com
British brand of brothers Ed and Will Allen, formerly digital designers; watches are "Designed in Greenwich" and the site's footer lists Hampshire, England. Watches are hand-assembled by a Swiss partner in the Lugano region (Canton of Ticino). The current range is Swiss quartz GMT watches named after cities (New York, London, Sydney GMT at £195; Hong Kong special edition £225), sold only on its own WooCommerce store. The site gives no founding year (a UK register lists Iota London Ltd as incorporated in 2014).
Models
No models yet.