KUOE
- Type
- Microbrand
- Based in
- Japan
- Made in
- Japan
- Founded
- 2020
- Sold via
- direct, retailers
- Website
- kuoe-jp.com
Kyoto brand of KUOE GLOBAL Inc., founded in 2020 by designer and founder Uchimura (内村); the first model, Old Smith 90-001, went on sale in April 2020. The site says watches are assembled in the company's own Kyoto workshop (Made in Japan) and sold D2C to over 100 countries; lines are Old Smith (vintage military/field), Royal Smith (dress) and Sombrero, at roughly ¥70,000-120,000 in quartz and Miyota automatic versions. Own stores in Japan plus overseas retailers such as Windup Watch Shop. The store runs on Wix, not Shopify. The sheet's "Singapore, Benjamin Chee, haute horlogerie" description is wrong.
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 Holborn 90-003 |
$269 | Miyota 1L45 | 26 | 9.2 | Sapphire | — |
 Old Smith 90-002 35mm |
$378 | Seiko NH38A | 35 | 12.35 | Sapphire | — |
 Old Smith 90-002 35mm Bronze |
$441 | Seiko NH38A | 35 | 12.95 | Sapphire | no bracelet |
 Old Smith 90-002 38mm |
$378 | Seiko NH38A | 38 | 11.8 | Sapphire | no bracelet |
| Old Smith 90-002 38mm Bronze |
$441 | Seiko NH38A | 38 | 12.95 | Sapphire | no bracelet |
 Old Smith 90-007 |
$410 | Miyota 82S5 | 35 | 11.75 | Sapphire | — |
 Royal Smith 90-006 35mm |
$562 | Miyota 90S5 | 35 | 10.8 | Sapphire | — |
 Royal Smith 90-006 39mm |
$562 | Miyota 90S5 | 39 | 10.8 | Sapphire | no bracelet |
 Royal Smith 90-008 |
$543 | Miyota 9039 | 34 | 10.85 | Sapphire | — |
 Royal Smith 90-010 |
$765 | Miyota 9122 | 35 | 12.7 | Sapphire | — |
 Royal Smith 90-012 |
$1,598 | Seiko NE86A | 37 | 14.3 | Sapphire | — |
 Sombrero 90-011 |
$752 | Miyota 9039 | 38 | 12.45 | Sapphire | — |