JS Watch Co. Reykjavik
- Type
- Microbrand
- Based in
- Iceland
- Made in
- Iceland
- Founded
- 2005
- Sold via
- direct
- Website
- jswatch.com
Iceland's only watch manufacturer, founded in 2005 by four watch enthusiasts including master watchmaker Gilbert O. Gudjonsson; now run across three generations from an owner-operated workshop and showroom at Laugavegur 62, Reykjavik. Watches are designed and assembled by hand there with Swiss movements and European parts in low volumes (Frisland, Sif N.A.R.T., Vínland, Gilbert, 101). Sold direct through a Squarespace shop (e.g. 101 38 mm from USD 2,440), FaceTime appointments and the workshop.
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 101 32mm |
$2,440 | ETA 2824-2 | 32 | 10.3 | Sapphire | — |
 101 38mm |
$2,440 | ETA 2824-2 | 38 | 10.3 | Sapphire | — |
 Frisland |
$3,010 | ETA 2824-2 | 42 | 12 | Sapphire | — |
 Gilbert |
$2,860 | ETA 2824-2 | 38.5 | — | Sapphire | — |
 Islandus |
$3,010 | ETA 2824-2 | 44 | 11.5 | Sapphire | — |
 Sif N.A.R.T. |
$3,260 | ETA 2824-2 | 40 | 13.5 | Sapphire | — |
 World Cup MMXVIII |
$3,425 | ETA 2824-2 | 43.3 | 9.5 | Sapphire | — |