March LA.B

Type
Microbrand
Based in
France
Made in
France
Founded
2009
Sold via
direct, retailers
Website
march-lab.com

French brand "born in 2009 under the impetus of Alain Marhic", inspired by the beaches of Los Angeles and Biarritz. Based at 50 rue Charlot, Paris, with its own Paris boutiques and a list of other points of sale; the site states "Montres françaises assemblées à Besançon", and its service workshops are in Besançon and Maryland (US). The range mixes quartz and automatic watches, and the store also sells sunglasses and other lifestyle goods. Store prices in EUR; Shopify vendor names are "MARCH LA.B" and "march-la.b".

Models

WatchPrice fromMovementDia. mmThick mmCrystalMicro-adjust
AM2 Automatique (LJP G100) $1,959 La Joux-Perret G100 39 12.5 Sapphire —
AM2 Automatique (Miyota 9015) $1,678 Miyota 9015 39 — — no bracelet
AM2 Bronze $2,239 La Joux-Perret G100 39 11.7 Sapphire no bracelet
AM2 Calendar $1,622 Miyota 9122 41 12.95 Sapphire —
AM2 Carbone $2,801 La Joux-Perret G100 38 12.8 Sapphire no bracelet
AM2 Électrique $780 Ronda 517 39 12.5 Sapphire —
AM2 GMT $2,296 La Joux-Perret G110 39 12.25 Sapphire —
AM2 Slim Automatique $1,959 La Joux-Perret G100 36 11.32 Sapphire —
AM2 Slim Bronze $2,239 La Joux-Perret G100 36 11.32 Sapphire no bracelet
AM2 Slim Électrique $780 Ronda 517 36 11.32 Sapphire —
AM2 Slim GMT $2,296 La Joux-Perret G110 36 12.5 Sapphire —
AM2 Slim GMT Titane $2,913 La Joux-Perret G110 36 12.5 Sapphire —
AM2 Titane $2,576 La Joux-Perret G100 39 11.5 Sapphire —
AM2 XS $1,959 La Joux-Perret D101 32 6.7 Sapphire —
AM69 Automatique $1,678 La Joux-Perret G100 36 12.5 Sapphire —
AM69 Électrique $724 Ronda 517 36 13 K1 mineral —
AM89 Automatique $1,678 La Joux-Perret G100 38 14.5 Sapphire —
AM89 Électrique $724 Ronda 517 38 14.5 K1 mineral —
Belza $2,015 La Joux-Perret G100 40 14.5 Sapphire —
Belza Bronze $2,464 La Joux-Perret G100 40 14.5 Sapphire no bracelet
Belza Titane $2,576 La Joux-Perret G100 40 14.5 Sapphire no bracelet
Bonzer Automatique $1,847 La Joux-Perret G100 41 12.25 Sapphire —
Bonzer Bronze $2,352 La Joux-Perret G100 41 12.25 Sapphire no bracelet
Bonzer Électrique $780 Ronda 517 41 12.25 K1 mineral —
Dandy Mansart $892 Ronda 762 30 7 K1 mineral —
Lady Mansart $1,005 Ronda 762 26 6.5 Sapphire —
Lady Volante $1,005 Ronda 762 30 — Sapphire no bracelet
Mansart Automatique $1,903 La Joux-Perret G100 34 11 Sapphire —
Mansart Électrique $836 Ronda 1063 34 8 Sapphire —
Mansart Petite Seconde $2,071 La Joux-Perret G121 35 11.1 Sapphire —
Milady Mansart $1,005 Ronda 762 28 6 Sapphire —
Oblongue $1,117 Ronda 1024 20 8.4 Sapphire —