Vertex
- Type
- Microbrand
- Based in
- United Kingdom
- Founded
- 1912
- Sold via
- direct
- Website
- vertex-watches.com
Historic British name revived as a small independent: Claude Lyons started his first watch company in 1912 and founded Vertex Watches Ltd (London and La Chaux-de-Fonds) in 1916; it supplied the WWII "Dirty Dozen" military watches and closed in 1972. His great-grandson Don Cochrane reincorporated the company in 2016 and relaunched it in London with the M100 tribute (Europa Star: the M100 series is produced in Switzerland). The store currently lists the M100A/M100AC, M60 AquaLion divers, MP45 M and M36 at about GBP 2,150-3,480 including VAT. Product pages show the price "inc. VAT" with the ex-VAT amount in brackets; the store's Shopify data carries the ex-VAT amount (GBP 1,791.67-2,900), which is what is recorded (price_vat: excluded). Sold through its own Shopify store (London, GBP). `founded` is the year the brand itself gives ("since 1912").
Models
| Watch | Price from | Movement | Dia. mm | Thick mm | Crystal | Micro-adjust |
|---|---|---|---|---|---|---|
 M100A |
$2,777 | Sellita SW260-1 | 40 | 12.2 | Sapphire | no bracelet |
 M36 |
$2,388 | Sellita SW260-1 | 36 | 11 | Sapphire | — |
 M60 AquaLion |
$3,166 | Sellita SW300-1 | 40 | 14 | Sapphire | — |
 MP45 M |
$3,866 | Sellita SW510 M | 40 | 14.8 | Sapphire | no bracelet |