JS Watch Co. Reykjavik · Microbrand · Iceland

JS Watch Co. Reykjavik Frisland

In production · Pilot, Dress

JS Watch Co. Reykjavik Frisland Black Sunburst
Photo: JS Watch Co. Reykjavik
  • JS Watch Co. Reykjavik Frisland Classic Silver
  • JS Watch Co. Reykjavik Frisland Classic Navy
  • JS Watch Co. Reykjavik Frisland 1941 Black
  • JS Watch Co. Reykjavik Frisland 1941 Blue
  • JS Watch Co. Reykjavik Frisland 1941 Glacier Blue
  • JS Watch Co. Reykjavik Frisland 1941 Green
  • JS Watch Co. Reykjavik Frisland 1941 Silver
  • JS Watch Co. Reykjavik Frisland Goð Special Edition
From $3,010 to $16,230
  • ETA 2824-2
  • 42 mm × 12 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Caliber
ETA 2824-2
Type
Automatic
Tier
Upper
Complications
Date
Frequency
28,800 bph
Power reserve
42 h
Hacking
Yes
Accuracy (factory)
—
Grade
Top
Modifications
Custom decoration with blued screws and rhodium-plated finish

Case

Diameter
42 mm
Lug to lug
50 mm
Thickness
12 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
—
Case back
Display
Bezel
—
Finishing
Highly polished (Goð Special Edition hand-engraved)

Crystal & dial

Crystal
Sapphire
Shape
Domed
Anti-reflective
Inner
Lume
—

Bracelet & clasp

Style
Mesh
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, Handmade 20mm pilot (buffalo), calf, ostrich, ostrich-leg, alligator or shark (Goð) strap, JS buckle or optional deployant clasp

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Black Sunburstostrich, ostrich-leg or pilot leather strapMsrp3,010 USD$3,0102026-10-30link
Black Sunburstalligator strap or steel mesh braceletMsrp3,255 USD$3,2552026-10-30link
Classic Silverostrich, ostrich-leg or calf strapMsrp3,260 USD$3,2602026-10-30link
Classic Silveralligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
Classic Navyostrich, ostrich-leg or calf strapMsrp3,260 USD$3,2602026-10-30link
Classic Navyalligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
1941 Blackostrich, ostrich-leg or pilot leather strapMsrp3,260 USD$3,2602026-10-30link
1941 Blackalligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
1941 Blueostrich, ostrich-leg or pilot leather strapMsrp3,260 USD$3,2602026-10-30link
1941 Bluealligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
1941 Glacier Blueostrich, ostrich-leg or pilot leather strapMsrp3,260 USD$3,2602026-10-30link
1941 Glacier Bluealligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
1941 Greenostrich, ostrich-leg or pilot leather strapMsrp3,260 USD$3,2602026-10-30link
1941 Greenalligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
1941 Silverostrich, ostrich-leg or pilot leather strapMsrp3,260 USD$3,2602026-10-30link
1941 Silveralligator strap or steel mesh braceletMsrp3,505 USD$3,5052026-10-30link
Goð Special Edition—Msrp16,230 USD$16,2302026-10-30link

Variants

NameDial
Black Sunburstblack
Classic Silversilver
Classic Navynavy blue
1941 Blackblack
1941 Blueblue
1941 Glacier Bluelight blue
1941 Greengreen
1941 Silversilver
Goð Special Editionblack volcanic ash

About this entry

58% of key specs known. Missing: weight, hardening, crown, lume, bracelet links, end links, link attachment, clasp micro-adjust.

Brand spec (Frisland, Frisland 1941 and Frisland Goð pages): 42mm x 12mm 316L steel case, curved sapphire crystal with multi-layer AR on the inside, sapphire display back, 5 ATM, 20mm lug width, 50mm lug-to-lug. Power reserve is given as 38 hours on the Frisland page and 42 hours on the 1941 and Goð pages. Movement: the brand describes a Swiss Made automatic "Execution Top" with 25 jewels, Incabloc shock protection, custom decoration with blued screws and rhodium plating, "Assortment Chronometer" fine tuning and adjustment in five positions, but never names the caliber. 25 jewels, ETA's "Execution Top" grade and Incabloc match the ETA 2824-2 Top (a Sellita SW200-1 has 26 jewels), and aBlogtoWatch's Islandus review and Fifth Wrist's Sif N.A.R.T. review both name a top-grade ETA 2824(-2), so eta-2824-2 with grade Top is recorded. The brand gives no rate figures, so no regulation claim is recorded beyond the grade's factory five-position adjustment. Dials: the Frisland has a black sunburst dial with Arabic numerals, white Super-LumiNova and date at three; the Frisland Classic an antique silver or navy painted dial with Roman numerals, flame-blued or white Lancette hands and date at six, with no lume mentioned; the 1941 (pilot style) black, blue, glacier blue, green or silver sunburst dials with white or green Super-LumiNova numerals and pilot hands and date at three. Dial lume is left blank because it varies by variant. The Goð Special Edition has a hand-engraved case with a space on one side for an inscription in Höfðaletur script ("Iceland" by default, can be personalised), a polished black dial made with ash from the 2010 Eyjafjallajökull eruption, "Goð" in red, rose-gold hands and date at three; it's made to order. Three of its four store listings show USD 16,230 for every strap; the fourth shows USD 16,330. 16,230 is recorded. The black Frisland and the 1941 come on pilot straps (buffalo leather per the 1941 page), the Classic on calf. The steel bracelet option is a mesh bracelet (seen in the product photos); its clasp isn't described. Prices: the store's own, in US dollars (its only currency). The store says watch prices include all import/export duties and DHL Express shipping and insurance to the door worldwide, so they are delivered prices; VAT isn't mentioned separately. Strap and bracelet choices change the price and are recorded as configurations. Several colourways are listed more than once in the store with the same options and prices; each listing has its own store entry.

Last verified: 2026-10-30. Edit or correct this entry.

Sources