JS Watch Co. Reykjavik · Microbrand · Iceland

JS Watch Co. Reykjavik 101 38mm

In production · Dress

JS Watch Co. Reykjavik 101 38mm Black Roman
Photo: JS Watch Co. Reykjavik
  • JS Watch Co. Reykjavik 101 38mm Black Arabic
  • JS Watch Co. Reykjavik 101 38mm White Roman
  • JS Watch Co. Reykjavik 101 38mm White Arabic
  • JS Watch Co. Reykjavik 101 38mm 10 Year Edition Black
  • JS Watch Co. Reykjavik 101 38mm 10 Year Edition Antique White
  • JS Watch Co. Reykjavik 101 38mm 10 Year Edition Salmon
From $2,440 to $3,210
  • ETA 2824-2
  • 38 mm × 10.3 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Caliber
ETA 2824-2
Type
Automatic
Tier
Upper
Complications
Date
Frequency
28,800 bph
Power reserve
42 h
Hacking
Yes
Accuracy (factory)
—
Grade
Top
Modifications
Custom decoration with blued screws and rhodium-plated finish

Case

Diameter
38 mm
Lug to lug
45 mm
Thickness
10.3 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
—
Case back
Display
Bezel
—
Finishing
Highly polished

Crystal & dial

Crystal
Sapphire
Shape
Domed
Anti-reflective
Inner
Lume
—

Bracelet & clasp

Style
Mesh
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, Handmade 20mm ostrich, ostrich-leg or alligator strap, JS buckle or optional deployant clasp

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Black Romanostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
Black Romanalligator strap or steel mesh braceletMsrp2,685 USD$2,6852026-10-30link
Black Arabicostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
Black Arabicalligator strap or steel mesh braceletMsrp2,685 USD$2,6852026-10-30link
White Romansilver hands, ostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
White Romansilver hands, alligator strap or steel mesh braceletMsrp2,685 USD$2,6852026-10-30link
White Romanblue hands, ostrich or ostrich-leg strapMsrp2,685 USD$2,6852026-10-30link
White Romanblue hands, alligator strap or steel mesh braceletMsrp2,930 USD$2,9302026-10-30link
White Arabicsilver hands, ostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
White Arabicsilver hands, alligator strap or steel mesh braceletMsrp2,685 USD$2,6852026-10-30link
White Arabicblue hands, ostrich or ostrich-leg strapMsrp2,685 USD$2,6852026-10-30link
White Arabicblue hands, alligator strap or steel mesh braceletMsrp2,930 USD$2,9302026-10-30link
10 Year Edition Blackostrich or ostrich-leg strapMsrp2,720 USD$2,7202026-10-30link
10 Year Edition Blackalligator strap or steel mesh braceletMsrp2,965 USD$2,9652026-10-30link
10 Year Edition Antique Whiteostrich or ostrich-leg strapMsrp2,720 USD$2,7202026-10-30link
10 Year Edition Antique Whitealligator strap or steel mesh braceletMsrp2,965 USD$2,9652026-10-30link
10 Year Edition Salmonostrich or ostrich-leg strapMsrp2,965 USD$2,9652026-10-30link
10 Year Edition Salmonalligator strap or steel mesh braceletMsrp3,210 USD$3,2102026-10-30link

Variants

NameDial
Black Romanblack
Black Arabicblack
White Romanwhite
White Arabicwhite
10 Year Edition Blackblack
10 Year Edition Antique Whiteantique white
10 Year Edition Salmonsalmon

About this entry

58% of key specs known. Missing: weight, hardening, crown, lume, bracelet links, end links, link attachment, clasp micro-adjust.

The 38mm size of the 101 dress watch, named after Reykjavik's old-town postcode; the 32mm is a separate model. Brand spec (101 38mm and 101 10 Year Edition collection pages): polished 316L steel case 10.3mm high, curved sapphire crystal with multi-layer AR on the inside, sapphire display back, 5 ATM, 20mm lug width, 45mm lug-to-lug, 42-hour power reserve, date at three or six (the 10 Year Edition at six). Diameter: every store listing says 38.0mm, but both collection pages' spec blocks say 38.5mm; 38 is recorded, matching the listings and the model name. No lume is mentioned for any dial. Movement: the brand describes a Swiss Made automatic "Execution Top" with 25 jewels, Incabloc shock protection, custom decoration with blued screws and rhodium plating, "Assortment Chronometer" fine tuning and adjustment in five positions, but never names the caliber. 25 jewels, ETA's "Execution Top" grade and Incabloc match the ETA 2824-2 Top (a Sellita SW200-1 has 26 jewels), and aBlogtoWatch's Islandus review and Fifth Wrist's Sif N.A.R.T. review both name a top-grade ETA 2824(-2), so eta-2824-2 with grade Top is recorded. The brand gives no rate figures, so no regulation claim is recorded beyond the grade's factory five-position adjustment. The 10 Year Edition (black, antique white or frosted salmon dial with applied rhodium-plated indexes and Lancette hands) has its own collection page with the same case spec and is recorded as variants; the salmon dial comes with flame-blued hands and costs USD 245 more. Hands on the standard 101 are rhodium-plated Breguet style; white-dial versions can be ordered with blue hands for USD 245 more. The steel bracelet option is a mesh bracelet (seen in the product photos); its clasp isn't described. Prices: the store's own, in US dollars (its only currency). The store says watch prices include all import/export duties and DHL Express shipping and insurance to the door worldwide, so they are delivered prices; VAT isn't mentioned separately. Strap and bracelet choices change the price and are recorded as configurations. Several colourways are listed more than once in the store with the same options and prices; each listing has its own store entry.

Last verified: 2026-10-30. Edit or correct this entry.

Sources