Detroit Watch Company · Microbrand · United States

Detroit Watch Company 1701 Pontchartrain Louis XIV 39mm

In production · Dress

From $1,250 to $1,395
  • ETA 2824-2
  • 39 mm × 11 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Caliber
ETA 2824-2
Type
Automatic
Tier
Upper
Complications
Date
Frequency
28,800 bph
Power reserve
42 h
Hacking
Yes
Accuracy (factory)
—
Grade
Elaboré
Brand regulation
+4 / +6 s/day
Modifications
Decorated with perlage, blued screws and a Côtes de Genève rotor

Case

Diameter
39 mm
Lug to lug
48 mm
Thickness
11 mm
Lug width
20 mm
Material
Steel
Hardening
—
Water resistance
50 m
Crown
Screw-down
Case back
Display
Bezel
—
Finishing
Polished and brushed; the women's version is polished, with a crystal-set bezel

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
—

Bracelet & clasp

Style
—
Links per row
—
Solid end links
—
Solid links
Yes
Link attachment
Screws
Taper
—
Quick release
Yes
Half links
—
Clasp
Deployant
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, quick release, Calf leather with buckle in black, brown, chestnut or Pontchartrain blue; the women's listing adds lizard-grain calf straps in red, purple, pink, orange, blue, white and green

Weight

Head only
—
On bracelet
—
On strap
98 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
Whiteleather strapMsrp1,250 USD$1,2502026-10-24link
Whitelink braceletMsrp1,350 USD$1,3502026-10-24link
Blueleather strapMsrp1,250 USD$1,2502026-10-24link
Bluelink braceletMsrp1,350 USD$1,3502026-10-24link
Women's Whiteleather strapMsrp1,295 USD$1,2952026-10-24link
Women's Whitelink braceletMsrp1,395 USD$1,3952026-10-24link
Women's Blueleather strapMsrp1,295 USD$1,2952026-10-24link
Women's Bluelink braceletMsrp1,395 USD$1,3952026-10-24link

Variants

NameDialBezel
Whitewhite with black Roman numerals, blued hands and a date window at 3—
Blueblue with Roman numerals and a date window at 3—
Women's Whitewhite with black Roman numerals, blued hands and a date window at 3polished, set with crystals
Women's Blueblue with Roman numerals and a date window at 3polished, set with crystals

About this entry

74% of key specs known. Missing: hardening, lume, bracelet links, end links, clasp micro-adjust.

Detroit Watch Company's 39mm three-hand 1701 Pontchartrain Louis XIV (Roman numerals, date at 3), sold in two listings: the men's (white or blue dial; $1,250 on a calf strap, $1,350 on the link bracelet) and the Women's 1701 Pontchartrain Louis XIV Exhibition, the same case and movement with a polished case and crystal-set bezel (white or blue dial; $1,295 / $1,395, with lizard-grain strap colours). Both spec sheets give a 39mm polished/brushed (women's: polished) steel case, 11mm overall height, 48mm lug to lug, 20mm lugs, screw-down crown, 98g on the strap, sapphire crystal with anti-reflective coating and 5 ATM, with the ETA 2824-2 in Elaboré finish (perlage, Côtes de Genève rotor), adjusted to +4 to +6 s/day; the brand quotes a 38-hour power reserve. Both listings are titled Exhibition and the photos show a sapphire display caseback, though the spec lines don't mention it. The men's dial line says the hour indexes are Swarovski crystals; the women's says only "white with black graphics". Bracelet (women's spec): 3mm thick, solid links with screws, deployant clasp, quick-release spring bars; polished (women's) or polished/brushed (men's). Not stated: steel grade, crystal shape, AR side, lume, bracelet micro-adjust.

Last verified: 2026-10-31. Edit or correct this entry.

Sources