JS Watch Co. Reykjavik · Microbrand · Iceland

JS Watch Co. Reykjavik 101 32mm

In production · Dress

JS Watch Co. Reykjavik 101 32mm Black Roman
Photo: JS Watch Co. Reykjavik
  • JS Watch Co. Reykjavik 101 32mm Black Arabic
  • JS Watch Co. Reykjavik 101 32mm White Roman
  • JS Watch Co. Reykjavik 101 32mm White Arabic
  • JS Watch Co. Reykjavik 101 32mm Blue Roman
  • JS Watch Co. Reykjavik 101 32mm Red Roman
  • JS Watch Co. Reykjavik 101 32mm Art Deco Blue
  • JS Watch Co. Reykjavik 101 32mm Art Deco Pink
  • JS Watch Co. Reykjavik 101 32mm White Diamond
  • JS Watch Co. Reykjavik 101 32mm Black Diamond
From $2,440 to $5,535
  • ETA 2824-2
  • 32 mm × 10.3 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Caliber
ETA 2824-2
Type
Automatic
Tier
Upper
Complications
Date
Frequency
28,800 bph
Power reserve
42 h
Hacking
Yes
Accuracy (factory)
—
Grade
Top
Modifications
Custom decoration with blued screws and rhodium-plated finish

Case

Diameter
32 mm
Lug to lug
39 mm
Thickness
10.3 mm
Lug width
16 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
—
Case back
Display
Bezel
—
Finishing
Highly polished

Crystal & dial

Crystal
Sapphire
Shape
Domed
Anti-reflective
Inner
Lume
—

Bracelet & clasp

Style
Mesh
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, Handmade ostrich or ostrich-leg strap (Art Deco also blue or pink calf), JS buckle or optional deployant clasp

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Black Romanostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
Black Romansteel mesh braceletMsrp2,685 USD$2,6852026-10-30link
Black Arabicostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
Black Arabicsteel mesh braceletMsrp2,685 USD$2,6852026-10-30link
White Romansilver hands, ostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
White Romansilver hands, steel mesh braceletMsrp2,685 USD$2,6852026-10-30link
White Romanblue hands, ostrich or ostrich-leg strapMsrp2,685 USD$2,6852026-10-30link
White Romanblue hands, steel mesh braceletMsrp2,930 USD$2,9302026-10-30link
White Arabicsilver hands, ostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
White Arabicsilver hands, steel mesh braceletMsrp2,685 USD$2,6852026-10-30link
White Arabicblue hands, ostrich or ostrich-leg strapMsrp2,685 USD$2,6852026-10-30link
White Arabicblue hands, steel mesh braceletMsrp2,930 USD$2,9302026-10-30link
Blue Romanostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
Blue Romansteel mesh braceletMsrp2,685 USD$2,6852026-10-30link
Red Romanostrich or ostrich-leg strapMsrp2,440 USD$2,4402026-10-30link
Red Romansteel mesh braceletMsrp2,685 USD$2,6852026-10-30link
Art Deco Blueostrich, ostrich-leg or calf strapMsrp2,960 USD$2,9602026-10-30link
Art Deco Bluesteel mesh braceletMsrp3,205 USD$3,2052026-10-30link
Art Deco Pinkostrich, ostrich-leg or calf strapMsrp2,960 USD$2,9602026-10-30link
Art Deco Pinksteel mesh braceletMsrp3,205 USD$3,2052026-10-30link
White Diamondostrich or ostrich-leg strapMsrp5,290 USD$5,2902026-10-30link
White Diamondsteel mesh braceletMsrp5,535 USD$5,5352026-10-30link
Black Diamondostrich or ostrich-leg strapMsrp5,290 USD$5,2902026-10-30link
Black Diamondsteel mesh braceletMsrp5,535 USD$5,5352026-10-30link

Variants

NameDial
Black Romanblack
Black Arabicblack
White Romanwhite
White Arabicwhite
Blue Romanblue
Red Romanred
Art Deco Blueblue mother-of-pearl
Art Deco Pinkpink mother-of-pearl
White Diamondwhite mother-of-pearl with diamonds
Black Diamondblack with diamonds

About this entry

58% of key specs known. Missing: weight, hardening, crown, lume, bracelet links, end links, link attachment, clasp micro-adjust.

The 32mm size of the 101 dress watch, named after Reykjavik's old-town postcode; the 38mm is a separate model. Brand spec (101 32mm collection page): 32mm x 10.3mm polished 316L steel case, curved sapphire crystal with multi-layer AR on the inside, sapphire display back, 5 ATM, 16mm lug width, 39mm lug-to-lug, date at six, 42-hour power reserve. The same page's strap line says "Handmade 20mm" straps (copied from the 38mm page); the stated 16mm lug width is recorded. No lume is mentioned for any dial. Movement: the brand describes a Swiss Made automatic "Execution Top" with 25 jewels, Incabloc shock protection, custom decoration with blued screws and rhodium plating, "Assortment Chronometer" fine tuning and adjustment in five positions, but never names the caliber. 25 jewels, ETA's "Execution Top" grade and Incabloc match the ETA 2824-2 Top (a Sellita SW200-1 has 26 jewels), and aBlogtoWatch's Islandus review and Fifth Wrist's Sif N.A.R.T. review both name a top-grade ETA 2824(-2), so eta-2824-2 with grade Top is recorded. The brand gives no rate figures, so no regulation claim is recorded beyond the grade's factory five-position adjustment. The Art Deco (blue or pink mother-of-pearl dial with Roman numerals, matching calf strap) and Diamond (diamond-set black or white mother-of-pearl dial) editions are sold in a separate "101 Art Deco and Diamond" collection with the same 32mm spec line and are recorded as variants. Hands are rhodium-plated as standard; white-dial versions can be ordered with blue hands for USD 245 more. The steel bracelet option is a mesh bracelet (seen in the product photos); its clasp isn't described. Prices: the store's own, in US dollars (its only currency). The store says watch prices include all import/export duties and DHL Express shipping and insurance to the door worldwide, so they are delivered prices; VAT isn't mentioned separately. Strap and bracelet choices change the price and are recorded as configurations. Several colourways are listed more than once in the store with the same options and prices; each listing has its own store entry.

Last verified: 2026-10-30. Edit or correct this entry.

Sources