March LA.B · Microbrand · France

March LA.B AM69 Électrique

In production

March LA.B AM69 Électrique Forest
Photo: March LA.B
  • March LA.B AM69 Électrique Ocean
  • March LA.B AM69 Électrique White
From $724 to $1,005
  • Ronda 517
  • 36 mm × 13 mm
  • K1 mineral crystal
  • 100 m water resistance

Movement

Caliber
Ronda 517
Type
Quartz
Tier
Mid
Complications
Hours, Minutes, Seconds, Date
Frequency
n/a
Power reserve
n/a
Hacking
n/a
Accuracy (factory)
-10 / +20 s/month

Case

Diameter
36 mm
Lug to lug
43 mm
Thickness
13 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
—
Case back
—
Bezel
—

Crystal & dial

Crystal
K1 mineral
Shape
—
Anti-reflective
Yes (side not stated)
Lume
—

Bracelet & clasp

Style
—
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
Yes
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, quick release, Leather options: alligator, bison, lizard; tool-free "presto" quick-release system

Weight

Head only
—
On bracelet
118 g
On strap
56 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
Forestblack perforated bison strapMsrp645 EURincl. VAT$7242026-10-24link
Foreststeel braceletMsrp895 EURincl. VAT$1,0052026-10-24link
Forestlizard strapMsrp645 EURincl. VAT$7242026-10-24link
Oceanblack lizard strapMsrp645 EURincl. VAT$7242026-10-24link
Oceansteel braceletMsrp895 EURincl. VAT$1,0052026-10-24link
Oceanblack alligator strapMsrp895 EURincl. VAT$1,0052026-10-24link
Whitesteel braceletMsrp895 EURincl. VAT$1,0052026-10-24link
Whiteblack perforated bison strapMsrp645 EURincl. VAT$7242026-10-24link
Whiteblack alligator strapMsrp895 EURincl. VAT$1,0052026-10-24link

Variants

NameDial
ForestGreen
OceanBlue
WhiteWhite

About this entry

63% of key specs known. Missing: hardening, crown, lume, bracelet links, end links, link attachment, clasp micro-adjust.

Quartz version of the AM69. Brand spec sheets: 316L steel, 36mm, 43mm lug-to-lug, 13mm, 20mm lugs, Ronda 517 (hours, minutes, seconds, date), bevelled K1 mineral crystal with anti-reflective coating, screw-down caseback, 100m; 56g on leather or 118g on the steel bracelet. The Ronda 517 is a day-date calibre, but the sheets and photos show a date window only, so the display is recorded without the day. Prices are the French store's EUR prices as shown on the product pages, and they include VAT: the store's conditions générales de vente say prices are "toutes taxes comprises" at the VAT rate of the customer's country, and non-EU customers see ex-VAT prices only when logged in (the product pages add "Expédition et taxes calculées à la caisse"). Strap and bracelet options are recorded as prices with a configuration.

Last verified: 2026-10-30. Edit or correct this entry.

Sources