March LA.B · Microbrand · France

March LA.B AM2 Électrique

In production

March LA.B AM2 Électrique Breizh
Photo: March LA.B
  • March LA.B AM2 Électrique Euskal
  • March LA.B AM2 Électrique Forest
  • March LA.B AM2 Électrique Ocean
  • March LA.B AM2 Électrique White
From $780 to $1,061
  • Ronda 517
  • 39 mm × 12.5 mm
  • Sapphire crystal
  • 100 m water resistance

Movement

Caliber
Ronda 517
Type
Quartz
Tier
Mid
Complications
Date, Day
Frequency
n/a
Power reserve
n/a
Hacking
n/a
Accuracy (factory)
-10 / +20 s/month

Case

Diameter
39 mm
Lug to lug
44 mm
Thickness
12.5 mm
Lug width
22 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
—
Case back
—
Bezel
—

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
—

Bracelet & clasp

Style
—
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
Yes
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, quick release, Leather options: alligator, buffalo, bull calf, calf; tool-free "presto" quick-release system

Weight

Head only
—
On bracelet
95 g
On strap
72 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
Breizhcalf leather strapMsrp795 EURincl. VAT$8922026-10-24link
Euskalbull-calf leather strapMsrp795 EURincl. VAT$8922026-10-24link
Foreststeel braceletMsrp945 EURincl. VAT$1,0612026-10-24link
Forestblack perforated buffalo strapMsrp695 EURincl. VAT$7802026-10-24link
Forestblack alligator strapMsrp945 EURincl. VAT$1,0612026-10-24link
Oceansteel braceletMsrp945 EURincl. VAT$1,0612026-10-24link
Oceanblack alligator strapMsrp945 EURincl. VAT$1,0612026-10-24link
Oceanbrown perforated buffalo strapMsrp695 EURincl. VAT$7802026-10-24link
Whitesteel braceletMsrp945 EURincl. VAT$1,0612026-10-24link
Whiteblack perforated buffalo strapMsrp695 EURincl. VAT$7802026-10-24link
Whiteblack alligator strapMsrp945 EURincl. VAT$1,0612026-10-24link

Variants

NameDial
BreizhBlack guilloché with Breton ermines
EuskalBasque red
ForestGreen
OceanBlue
WhiteWhite

About this entry

63% of key specs known. Missing: hardening, crown, lume, bracelet links, end links, link attachment, clasp micro-adjust.

Quartz version of the 39mm AM2. Brand spec sheets: 316L steel, 39mm, 44mm lug-to-lug, 12.5mm, 22mm lugs, Ronda 517 (hours, minutes, seconds, day in French and English, date), sapphire crystal (bevelled with anti-reflective coating on Forest, Ocean and White; Euskal "traitement antireflet"; Breizh just "verre saphir"), screw-down caseback, 100m; 72g on leather or 95g on the steel bracelet. Breizh: black guilloché dial with Breton ermines, day shown in French and Breton, caseback engraved with the Breton flag, Breton calf strap (sold out on 2026-10-30). Euskal: red "Euskal Herria" dial, day in French and Basque, engraved caseback, bull-calf strap tanned by Rémy Carriat in Espelette. Prices are the French store's EUR prices as shown on the product pages, and they include VAT: the store's conditions générales de vente say prices are "toutes taxes comprises" at the VAT rate of the customer's country, and non-EU customers see ex-VAT prices only when logged in (the product pages add "Expédition et taxes calculées à la caisse"). Strap and bracelet options are recorded as prices with a configuration.

Last verified: 2026-10-30. Edit or correct this entry.

Sources