March LA.B · Microbrand · France

March LA.B AM89 Automatique

In production

March LA.B AM89 Automatique Grall
Photo: March LA.B
  • March LA.B AM89 Automatique Ocean
  • March LA.B AM89 Automatique Steel
From $1,678 to $1,959
  • La Joux-Perret G100
  • 38 mm × 14.5 mm
  • Sapphire crystal
  • 100 m water resistance

Movement

Type
Automatic
Tier
Premium
Complications
Date
Frequency
28,800 bph
Power reserve
68 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
38 mm
Lug to lug
44 mm
Thickness
14.5 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
—
Case back
Display, screw-down
Bezel
—

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
—

Bracelet & clasp

Style
—
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
Yes
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, quick release, Leather options: alligator, bison; tool-free "presto" quick-release system

Weight

Head only
—
On bracelet
129 g
On strap
75 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
Grallsteel braceletMsrp1,745 EURincl. VAT$1,9592026-10-24link
Grallblack alligator strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Grallblack perforated bison strapMsrp1,495 EURincl. VAT$1,6782026-10-24link
Oceansteel braceletMsrp1,745 EURincl. VAT$1,9592026-10-24link
Oceanblack alligator strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Oceanblack perforated bison strapMsrp1,495 EURincl. VAT$1,6782026-10-24link
Steelblack alligator strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Steelsteel braceletMsrp1,745 EURincl. VAT$1,9592026-10-24link
Steelblack perforated bison strapMsrp1,495 EURincl. VAT$1,6782026-10-24link

Variants

NameDial
GrallGreen
OceanBlue
SteelSilver-white

About this entry

63% of key specs known. Missing: hardening, crown, lume, bracelet links, end links, link attachment, clasp micro-adjust.

Round 38mm model. Brand spec sheets: 316L steel, 38mm, 44mm lug-to-lug, 14.5mm, 20mm lugs, "Franco-Swiss" G100 (La Joux-Perret, 68h), personalised date wheel, bevelled sapphire with anti-reflective coating, green-tinted skeleton screw-down caseback, 100m; 75g on leather or 129g on the steel bracelet. The sheets list "hours, minutes, seconds, day (FR + EN), date", copied from the quartz AM89, but the G100 has no day and the photos show a date window only. Prices are the French store's EUR prices as shown on the product pages, and they include VAT: the store's conditions générales de vente say prices are "toutes taxes comprises" at the VAT rate of the customer's country, and non-EU customers see ex-VAT prices only when logged in (the product pages add "Expédition et taxes calculées à la caisse"). Strap and bracelet options are recorded as prices with a configuration.

Last verified: 2026-10-30. Edit or correct this entry.

Sources