March LA.B · Microbrand · France

March LA.B AM2 Automatique (LJP G100)

In production

March LA.B AM2 Automatique (LJP G100) Black
Photo: March LA.B
  • March LA.B AM2 Automatique (LJP G100) Grall
  • March LA.B AM2 Automatique (LJP G100) Steel
  • March LA.B AM2 Automatique (LJP G100) Ultimate, black DLC case
From $1,959 to $2,408
  • La Joux-Perret G100
  • 39 mm × 12.5 mm
  • Sapphire crystal
  • 100 m water resistance

Movement

Type
Automatic
Tier
Premium
Complications
Date
Frequency
28,800 bph
Power reserve
68 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
39 mm
Lug to lug
44 mm
Thickness
12.5 mm
Lug width
22 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
Screw-down
Case back
Display, screw-down
Bezel
—
Finishing
Polished and brushed

Crystal & dial

Crystal
Sapphire
Shape
Domed
Anti-reflective
Yes (side not stated)
Lume
Super-LumiNova (hands and hour markers)

Bracelet & clasp

Style
—
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
Yes
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, quick release, Leather options: alligator, bison, buffalo; tool-free "presto" quick-release system
Strap 2
Other, Woven jacquard ribbon strap made by Julien Faure (Saint-Étienne)

Weight

Head only
—
On bracelet
132 g
On strap
81 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
Blacksteel braceletMsrp1,995 EURincl. VAT$2,2392026-10-24link
Blackblack alligator strapMsrp1,995 EURincl. VAT$2,2392026-10-24link
Blackblack perforated bison strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Grallsteel braceletMsrp1,995 EURincl. VAT$2,2392026-10-24link
Grallfir-green Julien Faure woven jacquard strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Grallblack alligator strapMsrp1,995 EURincl. VAT$2,2392026-10-24link
Grallblack perforated buffalo strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Steelblack alligator strapMsrp1,995 EURincl. VAT$2,2392026-10-24link
Steelsteel braceletMsrp1,995 EURincl. VAT$2,2392026-10-24link
Steelblack perforated bison strapMsrp1,745 EURincl. VAT$1,9592026-10-24link
Ultimateblack DLC steel braceletMsrp2,145 EURincl. VAT$2,4082026-10-24link

Variants

NameDial
BlackBlack (sandblasted)
GrallGreen
SteelSilver
UltimateGreen guilloché, black flange

About this entry

74% of key specs known. Missing: hardening, bracelet links, end links, link attachment, clasp micro-adjust.

March LA.B's signature octagonal AM2, inspired by 1970s American "muscle cars", with the crown at 4. Brand spec sheets (all four colourways): 316L steel case alternating polished and brushed surfaces, 39mm, 44mm lug-to-lug, 12.5mm thick (crystal not mentioned), 22mm lugs, screw-down crown (stated on the Black and Ultimate sheets), La Joux-Perret G100 assembled in France (about 68h), personalised March date wheel at 6, Super-LumiNova on the hands (the Black page adds the hour markers), domed sapphire with anti-reflective coating (side not stated), green-tinted skeleton screw-down caseback, 100m; 81g on leather or 132g on the steel bracelet. The steel bracelet is three-link with a flat jeweller's clasp; bracelets and the green-lined leather straps (made in Franche-Comté) use the tool-free "presto" quick-release system. Ultimate: black DLC case and bracelet, green guilloché dial (sold only on the bracelet; its description paragraph, shared with the Black, says black dial). Prices are the French store's EUR prices as shown on the product pages, and they include VAT: the store's conditions générales de vente say prices are "toutes taxes comprises" at the VAT rate of the customer's country, and non-EU customers see ex-VAT prices only when logged in (the product pages add "Expédition et taxes calculées à la caisse"). Strap and bracelet options are recorded as prices with a configuration. An earlier AM2 Automatique build with a Miyota 9015 is recorded as AM2 Automatique (Miyota 9015).

Last verified: 2026-10-30. Edit or correct this entry.

Sources