DuFrane · Microbrand · United States

DuFrane Westlake

In production · 2026 · Dress

From $1,299
  • ETA 7001 (Peseux 7001)
  • 36 mm × 6.99 mm
  • Sapphire crystal
  • 50 m water resistance

Where to buy

Movement

Type
Hand-wound
Tier
Upper
Complications
Small seconds
Frequency
21,600 bph
Power reserve
42 h
Hacking
No
Accuracy (factory)
—
Grade
Elaboré
Brand regulation
-4 / +4 s/day
Modifications
Ratchet wheel engraved in-house with Westlake symbols

Case

Diameter
36 mm
Lug to lug
44 mm
Thickness
6.99 mm
Lug width
18 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
Push/pull
Case back
Display
Bezel
—
Finishing
Stepped bezel

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
Super-LumiNova BGW9 (hands only)

Bracelet & clasp

Style
Mesh
Links per row
—
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, Curved-end Shell Cordovan strap, included with the mesh bracelet

Weight

Head only
—
On bracelet
80 g
On strap
44 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
All—Msrp1,299 USD$1,2992026-10-24link

Variants

NameDialConfiguration
Brunch BlueIce blue sunburst—
Hill Country WineWine sunburst—
Fairway GreenForest green sunburstrose gold case

About this entry

74% of key specs known. Missing: hardening, bracelet links, end links, link attachment, clasp micro-adjust.

Hand-wound dress watch, listed April 2026 (release year recorded from that). Swiss Peseux 7001 (recorded as the ETA 7001), elaboré grade, 17 jewels, 3Hz, 42h, regulated in-house to +/-4 s/day; small seconds at 6 (photos). Brand dimensions: 36mm, 44mm lug to lug, 6.99mm thick, 18mm lugs; 44g on the Cordovan strap, 80g on the mesh bracelet. 5.5mm double-gasket push/pull crown (not screw-down), 50m. Sapphire front and back, "5x" AR coating on the front crystal (side not stated). BGW9 lume on the hands only. Case finishes differ by colourway: Brunch Blue and Hill Country Wine are 316L DLC coated to 800 Vickers; Fairway Green is "the only Westlake we made in rose gold" (hand-polished; DuFrane doesn't say whether it is PVD or whether it is DLC treated, and the price is the same), so hardening isn't recorded on the model. Ships with both a 316L mesh bracelet (rose gold PVD for Fairway Green) and a Shell Cordovan leather strap, 18mm.

Last verified: 2026-10-25. Edit or correct this entry.

Sources