Elliot Brown · Microbrand · United Kingdom

Elliot Brown Beachmaster Automatic

In production · Diver, GMT

Elliot Brown Beachmaster Automatic A01
Photo: Elliot Brown
  • Elliot Brown Beachmaster Automatic Black and Bronze
  • Elliot Brown Beachmaster Automatic Founder's Edition
  • Elliot Brown Beachmaster Automatic D-Day 80th
  • Elliot Brown Beachmaster Automatic Fade
  • Elliot Brown Beachmaster Automatic Signature
From $2,260 to $3,419
  • Sellita SW330-2
  • 41 mm × 14 mm
  • Sapphire crystal
  • 300 m water resistance

Movement

Type
Automatic
Tier
Upper
Complications
Hours, Minutes, Seconds, GMT
Frequency
28,800 bph
Power reserve
56 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
41 mm
Lug to lug
50 mm
Thickness
14 mm
Lug width
22 mm
Material
Steel (316L)
Hardening
—
Water resistance
300 m
Crown
Screw-down
Case back
—
Bezel
Unidirectional, 120 clicks, 60-minute countdown, ceramic insert, lumed

Crystal & dial

Crystal
Sapphire
Shape
Box, domed
Anti-reflective
Yes (side not stated)
Lume
Super-LumiNova X1 C3 (hours, minutes, seconds), S2 and X1 BGW9 (timing scales and bezels)

Bracelet

Bracelet
—

Straps

Strap 1
Rubber, Divers strap with deployant buckle; the limited editions came with both the bracelet and a strap

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
A01Steel bracelet and rubber strapMsrp2,475 GBP$3,2992026-10-25link
Black and BronzeBronze PVD bracelet and rubber strapMsrp2,475 GBP$3,2992026-10-25link
Founder's EditionBead-blasted steel bracelet and rubber strapMsrp2,475 GBP$3,2992026-10-25link
D-Day 80thSteel bracelet and leather strapMsrp2,490 GBP$3,3192026-10-25link
FadeSteel bracelet and rubber strapMsrp2,565 GBP$3,4192026-10-25link
SignatureGunmetal grey textured rubber strapMsrp1,695 GBP$2,2602026-10-25link
SignatureFlat dark earth rubber strapMsrp1,695 GBP$2,2602026-10-25link
SignatureWaxed raw edged leather strapMsrp1,695 GBP$2,2602026-10-25link

Variants

NameReferenceDialBezelStatus
A010H0-A01deep matt black with wave graphic and applied indexes—Limited (500)
Black and Bronze0H0-A02deep matt black with wave graphic and applied indexes—Limited (500)
Founder's Edition0H0-A03deep matte black with oversized graphicsmatte black ceramicLimited
D-Day 80thBM 80thmetallic black with wave graphic and blue H-hour details—Limited (80)
Fade—black with graduated timing scale—Limited (20)
Signature0H0-A06deep matt black with wave graphic and applied indexes—In production

About this entry

80% of key specs known. Missing: weight, hardening, bracelet offered.

Automatic version of the patented (GB2509109) Beachmaster mission-timing GMT, first sold as limited editions of 500 per model (A01 steel, A02 bronze PVD; the A01 page reads "Sold out limited edition") and since May 2026 as the regular-production Signature. Brand specs: Sellita SW330-2 with 56 hours of power reserve and independently adjustable GMT hand, 40mm case excluding crowns with a 41mm dive bezel (recorded as the diameter), 50mm lug-to-lug, 14mm maximum thickness, 22mm strap width, 300m, every watch tested, 3mm domed sapphire with AR coating ("clear internal" on the Founder's Edition), hobnail crowns at 2 (internal 24-hour mission-timing bezel with ceramic ball-bearing click-lock) and 4, external 120-click unidirectional ceramic 60-minute bezel, screw-in strap bars, movement shock protection. The spec tables also list "40mm lug to lug", which contradicts the 50mm sizing and is not used. No date window. The limited editions describe a bolted-down caseback; the Signature lists an acid-etched "compressor style" caseback. Limited editions came with a solid-link bracelet with ratcheting divers extension plus a strap, laser engraving and a challenge coin; the Signature is sold on a choice of straps. A02 has a bronze PVD case and bracelet; the Founder's Edition has a bead-blasted case and bracelet with black bezel and crowns and is individually numbered (no edition size stated); the D-Day 80th (archived) is limited to 80 in support of the Spirit of Normandy Trust, with bronze hands and an engraved caseback; the Fade was limited to 20 pieces sold over 24 hours at British Watchmakers Day and is sold out. No weight published. Prices are the UK prices including 20% VAT shown on the live product pages; the store's catalogue data holds the same prices without VAT, which is what buyers outside the UK pay (the pages say that outside the UK "prices will be displayed in local currencies and without VAT"). Pages of archived listings, marked "Archive item - no longer available", show no price, so their prices are the catalogue price plus 20%.

Last verified: 2026-10-25. Edit or correct this entry.

Sources