Undone · Microbrand · Hong Kong

Undone Urban 37

Limited · 2026 · Dress

From $275
  • Miyota JP27
  • 37 mm
  • K1 mineral crystal
  • 30 m water resistance

Where to buy

Movement

Type
Quartz
Tier
Entry
Complications
Day, Date
Frequency
n/a
Power reserve
n/a
Hacking
n/a
Accuracy (factory)
-20 / +20 s/month

Case

Diameter
37 mm
Lug to lug
—
Thickness
—
Lug width
—
Material
Steel (316L)
Hardening
—
Water resistance
30 m
Crown
—
Case back
Solid
Bezel
—

Crystal & dial

Crystal
K1 mineral
Shape
—
Anti-reflective
—
Lume
—

Bracelet

Bracelet
Not offered

Straps

Strap 1
Leather, One leather strap per edition (brown on Dorian, light blue on Ellis, dark on Marlow, light grey on Sloane); Orson's is shown as a grey fabric-faced strap with a tan leather lining

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Orson—Msrp275 USD$2752026-10-24link
Dorian—Msrp275 USD$2752026-10-24link
Ellis—Msrp275 USD$2752026-10-24link
Marlow—Msrp275 USD$2752026-10-24link
Sloane—Msrp275 USD$2752026-10-24link

Variants

NameReferenceDialConfigurationStatus
OrsonURB-UNI-005deep blue two-layer dial (glossy enamel over a moulded circular pattern) with a yellow day subdialgrey fabric strapLimited
DorianURB-UNI-006green two-layer enamel dial with a pink day subdial; polished gold-tone casebrown leather strapLimited (50)
EllisURB-UNI-007turquoise two-layer enamel dial with a yellow day subdiallight blue leather strapLimited
MarlowURB-UNI-008warm cream two-layer enamel dialdark leather strapLimited
SloaneURB-UNI-009magenta two-layer enamel diallight grey (cream) leather strapLimited

About this entry

47% of key specs known. Missing: lug-to-lug, thickness, lug width, weight, hardening, AR coating, crown, lume.

The Urban 37 is Undone's 37mm three-hand version of the Urban, launched in 2026 on the Miyota JP27 quartz: centre hours, minutes and seconds, a day-of-week subdial at 9 and a date window at 3 (photos; the JP27 drawing has the same layout). Miyota lists the JP27 as discontinued. Spec table, the same on all five listings: Miyota JP27, 316L steel case, shiny enamel and moulded circular-pattern dial, K1 crystal (shape not stated), 37mm case diameter, leather strap, 3 ATM / 30m; the caseback photos show a solid steel back engraved "316L stainless steel case and back" and "water resistant to 30 meters" around a coloured U-logo centre. No thickness, lug-to-lug, lug width, weight, lume or crown details are published. Each listing offers caseback engraving of a number ("Engrave your number on the caseback?") at no extra cost, and the listings are tagged free_strap. Every page ends "Limited Release"; only the Dorian states a number (50 pieces), so the others carry status limited without a number. Orson and Dorian were listed on 2026-06-30, Ellis, Marlow and Sloane on 2026-10-08; the Dorian's store tags say sold out but its page still took orders on 2026-10-30. Editions. Orson (2026, URB-UNI-005, USD 275): deep blue dial, yellow day subdial, steel case, grey fabric strap. Dorian (2026, URB-UNI-006, USD 275, 50 pieces): green dial, pink subdial, polished gold-tone case, brown leather strap. Ellis (2026, URB-UNI-007, USD 275): turquoise dial, yellow subdial, light blue strap. Marlow (2026, URB-UNI-008, USD 275): cream dial, dark leather strap. Sloane (2026, URB-UNI-009, USD 275): magenta dial, light grey strap.

Last verified: 2026-10-30. Edit or correct this entry.

Sources