anOrdain · Microbrand · United Kingdom

anOrdain Model 1 35mm (SW210)

In production · Dress

anOrdain Model 1 35mm Iron Cream, vitreous enamel dial, on black shell cordovan strap
Photo: anOrdain
  • anOrdain Model 1 35mm Oxblood, vitreous enamel dial, on black shell cordovan strap
  • anOrdain Model 1 35mm Parisian Blue, vitreous enamel dial, on black shell cordovan strap
  • anOrdain Model 1 35mm Teal, vitreous enamel dial, on black shell cordovan strap
  • anOrdain Model 1 35mm Blue Fumé, vitreous enamel dial, on black shell cordovan strap
  • anOrdain Model 1 35mm Green Fumé, vitreous enamel dial, on black shell cordovan strap
  • anOrdain Model 1 35mm Plum Fumé, vitreous enamel dial, on black shell cordovan strap
  • anOrdain Model 1 35mm Payne's Grey Fumé, vitreous enamel dial, on black shell cordovan strap
From $2,453 to $3,693
  • Sellita SW210-1
  • 35 mm × 10.1 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Type
Hand-wound
Tier
Upper
Complications
Hours, Minutes, Seconds
Frequency
28,800 bph
Power reserve
45 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
35 mm
Lug to lug
42.5 mm
Thickness
10.1 mm
Lug width
16 mm
Material
Steel (316L)
Hardening
Hardened 316L steel, on case
Water resistance
50 m
Crown
—
Case back
Solid, screw-down
Bezel
—
Finishing
Polished

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Both sides
Lume
—

Bracelet

Bracelet
—

Straps

Strap 1
Leather, Black or brown shell cordovan, grey suede, Russian hatch bovine or pin grain kidskin; every strap is the same price

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Iron Cream—Msrp1,840 GBPex VAT$2,4532026-10-24link
Oxblood—Msrp1,840 GBPex VAT$2,4532026-10-24link
Parisian Blue—Msrp1,840 GBPex VAT$2,4532026-10-24link
Teal—Msrp1,840 GBPex VAT$2,4532026-10-24link
Blue Fumé—Msrp2,770 GBPex VAT$3,6932026-10-24link
Green Fumé—Msrp2,770 GBPex VAT$3,6932026-10-24link
Plum Fumé—Msrp2,770 GBPex VAT$3,6932026-10-24link
Payne's Grey Fumé—Msrp2,770 GBPex VAT$3,6932026-10-24link

Variants

NameDial
Iron Creamcream
Oxbloodred
Parisian Blueblue
Tealteal
Blue Fuméblue
Green Fumégreen
Plum Fuméplum
Payne's Grey Fumégrey

About this entry

73% of key specs known. Missing: weight, crown, lume, bracelet offered.

The Small (35mm) Model 1 with the hand-wound Sellita SW210-1. anOrdain sells the Model 1 (first launched in 2018) in Small (35mm), Medium (38mm) and Large (41mm) cases, each with a choice of Sellita SW210, La Joux-Perret G101 or A1 (decorated G101); each size and movement is a separate model here. Small: 35mm, 10.1mm case depth and 16mm strap width (the product pages' spec table, which shows the Small size; strap width also in the FAQ). Lug-to-lug is 42mm in that table and 42.5mm in the FAQ's size list; the FAQ figure is used. Hand-wound Sellita SW210-1, fitted without a date (time only: hours, minutes and central seconds, per the photos); grade not stated. Solid screw-in caseback (FAQ: SW210 and G101 watches have a solid back). The same case with the G101 or the A1 is a separate model. Iron Cream, Oxblood, Parisian Blue and Teal have vitreous enamel dials on copper; the Blue, Green, Plum and Payne's Grey Fumé are enamel on silver (the "all sizes" listings from November 2025, which anOrdain calls the updated fumés). All eight enamel colourways are on anOrdain's core-models list; enamel watches are built to order through a paid waiting list (build slots offered for 2031 on 2026-10-25), so the status is in-production. Prices are anOrdain's listed prices, which exclude VAT ("+ VAT" on the site), and are the same for every strap. Shared brand specs: polished 316L case (the opaque-dial pages say "polished hardened 316L steel", the fumé pages "polished 316L steel"; hardness not published), sapphire crystal with three AR layers on both sides (FAQ, for models from 2023 on; the fumé pages say double-sided), heat-blued steel hands, screw-in caseback, 5ATM, five-year warranty. anOrdain regulates each movement after assembly to the owner's habits (which wrist, how it's stored) but publishes no rate figure. No lume is listed (the Model 2's table lists Super-LumiNova, the Model 1's doesn't), but absence isn't stated, so lume is left blank. Crystal shape, crown and weight aren't published.

Last verified: 2026-10-25. Edit or correct this entry.

Sources