Addiesdive · Factory brand · China

Addiesdive AW25901

Ref. AW25901 · In production · Dress

Design reference: Rolex Datejust

From $65 to $90
  • Ronda 585
  • 28 mm × 8.4 mm
  • Sapphire crystal
  • 50 m water resistance

Movement

Caliber
Ronda 585
Type
Quartz
Tier
Mid
Complications
Date
Frequency
n/a
Power reserve
n/a
Hacking
n/a
Accuracy (factory)
-10 / +20 s/month

Case

Diameter
28 mm
Lug to lug
34 mm
Thickness
8.4 mm
Lug width
16 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
Push/pull
Case back
Solid, screw-down
Bezel
Fixed
Finishing
Brushed and polished

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
—
Lume
BGW9

Bracelet & clasp

Style
Jubilee
Links per row
5
Solid end links
—
Solid links
—
Link attachment
—
Taper
—
Quick release
—
Half links
—
Clasp
—
Micro-adjust
—
Diver extension
—

Straps

Strap 1
Leather, Brown croc-embossed leather, 16mm, with a pin buckle in the case colour (from the photos; the leather type is not stated)

Weight

Head only
—
On bracelet
72 g
On strap
34 g

Prices

VariantConfigurationTypePriceUSDAs ofSource
PinkLeather strapStreet65 USD$652026-10-21link
PinkSteel braceletStreet69 USD$692026-10-21link
PinkLeather strap, U.S. warehouse (ships within the US)Street79.99 USD$802026-10-21link
PinkSteel bracelet, U.S. warehouse (ships within the US)Street89.99 USD$902026-10-21link
GoldLeather strapStreet65 USD$652026-10-21link
GoldSteel braceletStreet69 USD$692026-10-21link
GoldLeather strap, India warehouse (ships within India)Street65 USD$652026-10-21link
Gold & GreenLeather strapStreet65 USD$652026-10-21link
Gold & GreenSteel braceletStreet69 USD$692026-10-21link
Gold & GreenLeather strap, U.S. warehouse (ships within the US)Street79.99 USD$802026-10-21link
Gold & GreenSteel bracelet, U.S. warehouse (ships within the US)Street89.99 USD$902026-10-21link
Gold & GreenSteel bracelet, India warehouse (ships within India)Street69 USD$692026-10-21link
Silver & GreenLeather strapStreet65 USD$652026-10-21link
Silver & GreenSteel braceletStreet69 USD$692026-10-21link
Silver & GreenLeather strap, U.S. warehouse (ships within the US)Street79.99 USD$802026-10-21link
Silver & GreenSteel bracelet, U.S. warehouse (ships within the US)Street89.99 USD$902026-10-21link

Variants

NameDial
Pinkpink
Goldchampagne
Gold & Greengreen
Silver & Greengreen

About this entry

74% of key specs known. Missing: hardening, AR coating, end links, link attachment, clasp micro-adjust.

From the Addies women's line, which the Addiesdive store sells under the "Addies" dial name with AW259xx codes. A 28mm Datejust-style (the brand names no homage) date watch with a fluted fixed bezel, Roman numerals at 12, 6 and 9, baton markers and a date at 3, offered with a pink dial in steel ("Pink"), a champagne dial in gold tone ("Gold"), a green dial in two-tone with a gold bezel ("Gold & Green") and a green dial in steel ("Silver & Green"), each on a brown leather strap or a jubilee bracelet. Brand specs ("Model: AW25901"): "Swiss Ronda 585 Quartz Movement" (the dial is printed "Swiss Movt" and the caseback "Swiss movement"), "Three-Hand Display with Date", 316L case, brushed and polished, "316L Stainless Steel, Screw-in Case Back", synthetic sapphire crystal (AR coating not mentioned), "BGW9 Super Luminous Hour Markers", 4.5mm push-in crown, 316L bracelet, 50m, 28mm without crown, 34mm lug to lug, 8.4mm, 16mm lugs, 200mm total length, 72g. The dimension graphics agree with the text and show the 72g and 200mm with the watch on its bracelet, so the 72g is recorded as on the bracelet; the 34g on the leather strap (220mm long) comes only from the graphic for the strap version. From the photos only: the fixed fluted bezel, the solid caseback (engraved "All stainless steel, Swiss movement, water resistant 5bar"), the five-link jubilee bracelet (its clasp isn't shown clearly), the strap's pin buckle and the blue glow of the numerals, markers and hands in the lume photos. The same stated case dimensions, movement and crystal as the AW25905, which has a mother-of-pearl dial with crystal-set markers and no lume. Prices depend on strap and warehouse: $65 on leather and $69 on the bracelet shipped from China worldwide (crossed-out $89.99), all eight options in stock on 2026-10-21; a U.S.-warehouse listing (ships within the US only) sells Pink, Gold & Green and Silver & Green at $79.99 on leather and $89.99 on the bracelet; an India-warehouse listing (ships within India only) has no colour option, but its SKUs and photos match Gold on leather ($65, SKU INAW25901-12) and Gold & Green on the bracelet ($69, SKU INAW25901-7, sold out on 2026-10-21). SKUs: Pink AW25901-9 (leather) / -5 (bracelet), Gold -12 / -8, Gold & Green -11 / -7, Silver & Green -10 / -6; the U.S. listing adds a "US-" prefix. The store also sells it in a couple's set with the AD2073 ($139). The gold plating method isn't stated. No review was found.

Last verified: 2026-10-21. Edit or correct this entry.

Sources