William Wood · Microbrand · United Kingdom

William Wood Triumph

In production · Chronograph

From $3,366 to $3,992
  • Sellita SW510
  • 41 mm × 16.5 mm
  • Sapphire crystal
  • 100 m water resistance

Movement

Type
Automatic
Tier
Upper
Complications
Small seconds, Date, Chronograph
Frequency
28,800 bph
Power reserve
62 h
Hacking
Yes
Accuracy (factory)
—

Case

Diameter
41 mm
Lug to lug
49.5 mm
Thickness
16.5 mm
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
100 m
Crown
—
Case back
—
Bezel
Unidirectional, aluminum insert
Finishing
Brushed sides and lugs

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
Super-LumiNova C3

Bracelet

Bracelet
Not offered

Straps

Strap 1
Other, quick release, Upcycled fire hose on a silicone back, in several colours
Strap 2
Other, quick release, Fire gear strap made from upcycled firefighter kit fabric

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Heat—Msrp2,525 GBPincl. VAT$3,3662026-10-24link
Oxygen—Msrp2,525 GBPincl. VAT$3,3662026-10-24link
Fuel—Msrp2,525 GBPincl. VAT$3,3662026-10-24link
Vintage—Msrp2,995 GBPincl. VAT$3,9922026-10-24link
Custodian—Msrp2,995 GBPincl. VAT$3,9922026-10-24link

Variants

NameDialBezelStatus
Heatblack with cream sub-dialsred aluminiumPre-order
Oxygenblue with cream sub-dialsblue aluminiumIn production
Fuelcreamblack with gold-tone markersPre-order
Vintagechampagne diamond-cutgold-tone with black markersLimited
Custodianmetallic olive green with etched chain patterngold-toneLimited

About this entry

80% of key specs known. Missing: weight, hardening, crown.

Chronograph collection (store collection "Triumph Collection"); Heat, Oxygen and Fuel are the "elements" editions. Brand specs: 41mm, 16mm thick or 16.5mm including the glass, 49.5mm lug to lug, 20mm lugs, 316L steel with brushed sides and lugs, unidirectional aluminium bezel with a strong click, brass chronograph pushers, Swiss Sellita SW510 automatic chronograph with the 30-minute counter at 3, small seconds at 9 and date at 6 (the layout of Sellita's SW510 BH execution; the brand only says SW510), cut-out dial over a C3 Super-LumiNova layer (vintage-tone lume on Vintage and Custodian), blue-tinted AR sapphire with a low flush curve, 100m, crown with a brass inset from a 100-year-old British firefighter's helmet. The pages quote a 48h power reserve against Sellita's 56h minimum / 62h typical, and 25 jewels on the elements editions against 27 on Vintage and Custodian (Sellita: 27). Vintage and Custodian have a gold-plated case and gold-tone bezel (the base metal under the plating is not stated) and are called limited editions without a number; Vintage showed 9 pieces left on pre-order for March 2027, and Custodian was sold out. Heat and Fuel were on pre-order for dispatch 18 February 2027. Each listing offers fire-hose or fire-gear straps at the same price. No weight published.

Last verified: 2026-10-31. Edit or correct this entry.

Sources