Heitis · Microbrand · United States

Heitis Classic

In production · Dress

Movement

Caliber
Quartz, caliber not identified
Type
Quartz
Tier
—
Complications
Hours, Minutes, Small seconds
Frequency
—
Power reserve
—
Hacking
—
Accuracy (factory)
—

Case

Diameter
40 mm
Lug to lug
—
Thickness
—
Lug width
20 mm
Material
Steel (316L)
Hardening
—
Water resistance
50 m
Crown
Push/pull
Case back
Solid, screw-down
Bezel
—

Crystal & dial

Crystal
Sapphire
Shape
—
Anti-reflective
Yes (side not stated)
Lume
C3 on the hand tips and 5-minute markers

Bracelet

Bracelet
Not offered

Straps

Strap 1
Leather, quick release, Quick-change genuine leather strap with buckle, black or tan

Weight

Head only
—
On bracelet
—
On strap
—

Prices

VariantConfigurationTypePriceUSDAs ofSource
Stainless Case, White Dial—Msrp199.99 USD$2002026-10-24link
PVD Black Case, White Dial—Msrp199.99 USD$2002026-10-24link
PVD Black Case, Black Dial—Msrp199.99 USD$2002026-10-24link
Rose Gold Case, Black Dial—Msrp199.99 USD$2002026-10-24link

Variants

NameDial
Stainless Case, White Dialwhite
PVD Black Case, White Dialwhite
PVD Black Case, Black Dialblack
Rose Gold Case, Black Dialblack

About this entry

67% of key specs known. Missing: movement, lug-to-lug, thickness, weight, hardening.

Heitis's Swiss-quartz dress watch (the copy calls it the "Classic 40"), sold as four listings at the same price. The case finishes are variants of one model: the spec list gives a 316L stainless steel case for every finish, including Rose Gold, so the black and rose gold are coatings on steel (Heitis doesn't say whether the rose gold is PVD or plating). The listing URLs don't match their titles: ".../heitis-classic-stainless-steel" is the PVD Black Case - Black Dial and ".../heitis-classic-pvd-black-white-dial" the Stainless Case - White Dial; titles and photos were followed. Brand spec: Swiss Ronda quartz (caliber not named), 40mm, 20mm lugs, 5 ATM, screw-down steel caseback (engraved "Classic Model 0220" in photos), 5mm push/pull crown, sapphire with AR coating (side not stated), ceramic dial, C3 lume on the hand tips and 5-minute markers. Small seconds at 6 and no date, from photos. The PVD Black Case - Black Dial page has no spec list; its description matches the others. Straps: the PVD/White listing includes black and tan quick-change leather straps; the Rose Gold and Stainless listings offer a black or tan strap at no extra cost. On 2026-10-31 all were USD 199.99; the PVD/White was out of stock. Lug-to-lug, thickness, weight and release year not stated.

Last verified: 2026-10-31. Edit or correct this entry.

Sources